What are the experts saying?
Just like the latest fashion, social media is always changing.
According to Jeff Bullas a staggering 72% of internet users are now active on social media. But the statistics don’t stop there!
A 2014 study by Marketing Tech Blog revealed some eye opening results around social media.
- 8 out of 10 small to medium businesses are growing using social media.
- 3 out of 5 say they’ve directly gained business from a social media account.
- And nearly half of web users look to social when making a purchase.
So it’s clear why social media will be an important marketing channel for your business in 2015. Talk is rife among the leading social media minds about the emerging trends you can’t afford to miss in 2015. We’ve collated the thoughts from six of the best, who discuss how both the old and new social media platforms will fair and where you should be focusing your efforts. We’ve also thrown in our two cents worth.
“Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are looking, they’ll need to figure out what’s next and where to focus.”
– Lee Odden: 21 Digital Marketing Trends & Predictions for 2015
OUR TAKE: Being up to date and in the know about all new social media platforms, apps and devices will be key in 2015. Customers will be everywhere and finding them will be an increasingly difficult task. As a business, you will need to know what social media channels your client base use and target them on it in a personal way. Pick the channels that get the best results, rather than diluting your message across the ones that don’t deliver.
Agile marketing – “Agile marketing is not only about going viral – it’s about relevant content at just the right time and spot-on reactions to external influences with real-time marketing happening on much smaller dimensions. 2015 will encourage the monitoring of trends both on a large, general and a small, audience-targeted scale, every minute of every day.”
– Jacqueline Woerner: The 7 Social Media Trends Dominating 2015
OUR TAKE: For smaller businesses, this can still be relevant. Keep a pulse on what’s happening in the news that impacts your customers. Think how your business could leverage trending topics. If you see an opportunity to post something at a relevant time, do it. A good rule is to avoid controversy, politics and religion like the plague. Try posting branded messages on relevant events – such as public holidays like Valentine’s Day. Show your audience the human side of your business and don’t be afraid to demonstrate that you can have fun.
Google+ will begin to fade into obscurity – “With the failure of Google’s Authorship experiment, Google+ now brings no unique value that Twitter, LinkedIn and Facebook don’t already provide. After the highly publicized departure of Google+ chief evangelist Vic Gundotra earlier this year, along with TechCrunch declaring Google+ “The Walking Dead”, the platform is quickly making the descent into obscurity.”
– Jayson DeMers: The Top 7 Social Media Marketing Trends That Will Dominate 2015
OUR TAKE: While the search engine giant has more than 300 million active monthly users on its social media platform, the buzz around Google+ has been fading for some time. Google will need to pull a rabbit out of the hat to match the surge in users, features and the sheer excitement that surrounds its major competitors – particularly Facebook, Instagram and Pinterest. As a business you need to keep track of what’s popular and what’s fading and re-focus your efforts accordingly.
New networks proliferate, but will they last? – “Newcomers range from Ello, which launched in March with promises to never sell user data, to Yik Yak, which allows users to exchange fully anonymous posts with people who are physically nearby, and tsu, which has promised to share ad revenue with users based on the popularity of their posts. Will these networks grow and stick around? New social platforms that try to replicate the Facebook experience while promising, for instance, fewer ads or more privacy, have the odds seriously stacked against them.”
– Ryan Holmes: 5 Trends That Will Change How You Use Social Media in 2015
OUR TAKE: We’ve previously written about Ello, but while the cool factor is certainly there, we have to wonder what this means for business. Will its “too-cool-for-school” attitude just turn people off or have them begging for an invitation? The lesson here is not jumping on every new social media network pops up. Choose the channels that have proven marketing credentials.
Use of Image-based Social Networks Will Progress – “Thanks to filtering of the Facebook News Feed, which limits the amount of exposure businesses receive, retailers have been forced to find other ways to promote their products. Options could be Instagram and Pinterest, neither of which uses an algorithm to gauge what people see.”
– Paul Chaney: 6 Social Media Marketing Trends for 2015
OUR TAKE: The lack of algorithm gauges on many image-based social media site is a boon for brands. But brands will need to be smart about how they use them. Be creative, unique and show a side of their brand that customers might not normally see.
It’s Increasingly a Mobile-First World – “Millennials’ smartphones never leave their side, day or night. And Facebook’s most recent earnings report this week showed that while overall daily active users grew 8 per cent in 2014, mobile daily active users grew 15 percent and mobile-only daily active users grew 34 percent. Where Facebook leads, others follow. Expect the trend across the board on social.”
OUR TAKE: We’ve recently discussed the importance of responsive websites. But, with mobiles being attached to the hands of nearly everybody, it’s vital to make sure social media marketing efforts are geared to mobile device users. Mobile advertising is growing faster than all other digital advertising formats. It’s vital to start thinking about the importance of mobile devices.
- What is Social Media Marketing?
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- Top Rank Blog – 21 Digital Marketing Trends & Predictions for 2015
- Emarsys – The 7 Social Media Trends Dominating 2015
- Forbes – The Top 7 Social Media Marketing Trends That Will Dominate 2015
- Hootsuite – 5 Trends That Will Change How You Use Social Media in 2015
- Practical E-Commerce – 6 Social Media Marketing Trends for 2015
- Clickz – Top 5 Social Marketing Trends for Brands to Watch in 2015