“If a tree falls in the forest, but nobody is around to hear it, does it make a sound?”
Many of you will understand this philosophical concept, or will have at least heard of it. The idea essentially poses the question ‘does something actually exist if people are unaware of it?’ It’s by no means a new concept either; everyone from the Coca-Cola company to the Walter White character on Breaking Bad has built their name by promoting their brand or their product. Love them or hate them, The Kardashian Family ™ wouldn’t be a thing if they hadn’t capitalised on their understanding of this principle.
But the concept doesn’t have to be adopted just by the forces of evil.
If you have:
1) A small business, and
2) A website for that business,
Then it’s a question that you too should have in mind, especially if you want to get your name out there to as many potential clients or customers as possible.
As a content writer for a wide variety of small businesses, I have encountered resistance on more than one occasion by people who, for whatever reason, do not want content on their website. Often they’re concerned that content will ruin the aesthetic of an otherwise immaculately designed page, and from that standpoint I can certainly appreciate their view, even if I don’t necessarily agree with it.
But what good is an immaculately designed website if people don’t know that it exists?
In the world of Search Engine Optimisation (SEO) you will often hear the phrase “content is king”, and it’s not just underpaid, underappreciated content writers saying it, trying to pump up their own tyres. Really. It’s not. As one of the most influential factors in getting your website to rank on Google (along with links and the age of the site among other things), having on-page content is crucial if you want people to know that your site (and more importantly, your business) exists.
In a nutshell, content is crucial if you don’t want your website to forever remain that unseen, unheard tree in the forest.
More importantly it needs to be quality content, powerful content, that not only includes the search terms used to get Google to both find the page and find it relevant, but also straddles that fine line between marketing and SEO. The content needs to be engaging so that visitors will stay on your site, but it also needs to be functional from an SEO perspective as well in order for the Google ‘robot’ to find the site relevant (through the targeted keywords) for the user and positively influence its rankings so that more people can find it.
It can be a tricky tightrope to master, but when it works it really works. That’s when your website stops being one anonymous tree in a forest of thousands and becomes one of the tallest trees that is visible to everybody.
That is the power of powerful content.
If you want to see just how on-page content as a part of an effective Search Engine Optimisation service tailored for small businesses can positively affect your small business website or want to know more about specific online marketing techniques effective for small business like developing your Google Places’ listings and Facebook optimisation , contact ROI.com.au today on 1300 650 274.