Welcome to the ROI WRAP – our snack-sized regular roundup of news, views, tips and tricks from the most influential and authoritative minds in digital marketing from around the globe.
Every week our Content Team will dig deep into the endless resources of the Net to bring you the best blogs, videos, infographics, podcasts and much more to help drive your online business forward. We’ll also slip in our take on where you should be focusing your efforts in the fast changing digital marketing environment.
By 2017, 74 percent of all Internet traffic will be video. At roi.com.au, we’ve made video a priority this year with ROI Digital TV. And you should too. Our article of the week discusses the importance of video for your business and how to optimise it from an SEO perspective.
Also featured this week is an article that gives you five non-SEO methods to push people to your website.
If you’re looking for material on PPC, we have two great reads – how to improve your campaign, and PPC tactics you should be avoiding.
For WordPress users, don’t miss the 12 must-have plugins for your blog. And if you need more information on blogging, make sure you read the piece on how to create blogs that your audience will love.
Of course we also have the Tweets of the Week and have another video of Digital TV. In this week’s video our Digital Manager David Pocock explains how to make your online store stand out from the crowd.
Tweets Of The Week
— Scot Forshaw (@softwareguru1) February 23, 2015
— Arnie Kuenn (@ArnieK) February 26, 2015
— Rachel Jurio (@RachelKeyWord) February 26, 2015
Blog of the Week:
“Written content is powerful, but it’s video content that’s being crowned as the new king,” says blogger Samuel Edwards. Find out why you need video for your company and how to optimise it for search.
Should you ignore SEO? Not quite. This great read plays devil’s advocate to show the other opportunities for pushing traffic to your website.
Did you know Instagram has more active Australian users than Twitter? Read the latest data to see how other social networks faired.
Does your blog need sprucing up? These 12 WordPress plugins can help users do things like provide readers with the ability to tweet an article. Find out what other plugins are recommended.
If you’re about to hire a web designer, this is a must read. Blogger Dave Davies details five questions both you and your web designer should ask one another.
From refining your pay-per-click campaign to extending it, this guide provides seven tips for delivering better results from PPC advertising.
Digital Search expert Jared Del Prete discusses outdated methods that marketers are still making in paid search.
This visual and detailed guide will help you figure out whether Facebook ads are making a difference to your business.
Are you starting to blog for your business? The Social Media Examiner provides a wonderful beginner’s guide to good blogging.
Finally, a fun website that shows the live data of websites such as Facebook, Twitter, YouTube and more. See how many Facebook posts are getting Liked every second or the amount of searchers being carried out on Google.
Quote From The ROI Digital Manager
David Pocock: “Online retail is its own beast, it’s another world. Better known as E-commerce, online retail just cant be viewed the same way as normal SEO. The amount of data that you have to manage and manipulate to get big results on a huge scale is very specialised and you have to be extremely sharp in how you do that.”
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