A title tag is valuable Google real estate
If you have ever run an AdWords campaign you know the positive impact great creative messaging can have on your click through rate. This same principle applies to your search engine optimization strategy. You need to incorporate the most popular keywords, distinctive messaging, cut through and a call to action in your search engine optimization copy. An effective title tag is the job for your marketing person and it can have a big impact on potential customers choose your website over the other options on the first page of Google.