To create a successful Adwords campaign the most important thing to identify is clear goals.
Businesses often know they need more traffic but are unsure how to get it or what to focus on.
Adwords clients often share similar goals, as such a list of questions should be asked when setting up a new campaign based around commonly shared PPC goals and plans for implementation.
Questions you should ask yourself
- What is most important to your business?
- What would you like to focus on?
- What outcomes would you like to achieve?
These will make your goals a lot clearer and will help you make the right decisions later on down the line.
Want to increase Traffic?
Focusing on improving your click through rate is the most crucial factor in this instance and the best way to do this is to focus on relevant, eye catching ad copy. The easiest ways to do this is to promote any special offers you may have, ensure you use keywords in your ad text, include sitelinks to various webpages within your site and test a range of different ads.
Want To Increase Sales?
Focusing on increasing conversions and increasing your conversion rate is the most effective way to increase sales. Conversions relate to any form of action taken on your site. It may be a newsletter sign up, filling out a form, a call, or an actual purchase. You should also ensure you focus your budget on your highest converting keywords and monitor your search terms for any that should be added as negatives. Finally, make sure you optimize your landing pages, if you don’t you will have a massive drop in your conversion rate – even if people are clicking on your ads.
Want to Increase Brand Awareness?
If you want to increase brand awareness your focus will be on getting as many people as possible enthusiastic about your business. This means your focus should be on impressions. The best way to do this is through the Display Network. Through the Display network you can create effective and unique ads and videos and show them across various sites.
Remember! Once you have identified your goals and created an effective strategy you will not only save time and money but you are giving your campaign the best possible chance at being successful.
*This blog first appeared on April 1, 2014. It has since been updated.
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