SEO is an increasingly integral part of any company’s online success, as more and more people turn to the internet to find what they’re looking for. However, SEO doesn’t necessarily cover all your online marketing bases. If you are a company with a newer website that doesn’t have much traffic, pay per click advertisement may be the best strategy to get things going while you’re waiting for your SEO program to kick in. Learning how to pay per click might just be the best way to get traffic to your website in a short amount of time.
Pay per click internet advertising can be a very effective method of getting your message out by writing ads that will appear alongside relevant search results or web content. The advantage of a PPC campaign is that you are able to control a great deal of where your ad appears, how much money you spend, and what your ads look like. In fact, you write your own ads, and dictate the way they show to users.
How Do I increase my Search Engine Traffic using SEO?
If you’re an online marketing novice and would like information on how to pay per click, a great place to start is at the Google AdWords website, where you can learn all about the program and how best to make it work for your business. But for the time being, this article will give you the basic details of how to get started.
- Set goals. First, decide what you want your pay per click internet advertising to accomplish. Your goal can be anything from higher sales to more readers for your blog, but whatever those goals are, you must establish them from the start so you know how to measure your progress.
- Determine a budget. PPC can get pricey, so it’s essential that you set a definite limit on how much you’re willing to spend beforehand. Google AdWords comes in handy here, because it allows users to set a threshold for maximum spending.
- Research keywords. Just like your web content, you must optimise your ads with keywords. These keywords are important because not only do they influence where your ads will appear, they also determine how much your ads will cost per click. Typically, the more specific your keywords are, the less per click it will cost. Although it may seem an ineffective strategy because longtail keywords generally produce less traffic, in reality, more specific keywords are usually lower cost, higher conversion.
- Be patient. This is an extremely important step. Don’t take your first week’s worth of data and make massive changes to your ads. Wait a month or two before panicking if your ads are not performing as expected.
- Reevaluate frequently. After things have settled for a couple months, make sure to audit your ads frequently to keep tabs on which are most and least effective. Make changes as required.
This is a very simplistic guide, but you can find all you need to know at Google AdWords.