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Web Design.

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Google Chrome to flag insecure and untrustworthy sites

Picture this - you're on a website, about to register your details to sign up to a mailing list, receive that free product trial or buy your favourite pair of shoes on a site you've shopped at for years. In the top left hand corner, a bright red

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ROI.COM.AU Digital Update – Episode 2

The Digital Update is ROI.COM.AU’s new series of fortnightly videos on the latest in digital marketing – and we're excited to show you our second episode. In this edition, website designers Luke Honey, Alan Scott and Matthew Storer share their i

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You service your car, so why not your website?

IT'S the second month of the year and all businesses are in full swing. If growing sales from your website is on your mind, this is not the time to take short cuts. To grow sales quickly it is easy to focus on: More Traffic per month Ge

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Why can’t I have navigation links on landing pages?

The point of a landing page is to convert visitors into potential clients. Having navigation links on landing pages that connect to other areas of your website enables visitors to move around your site freely, distracting them from the reason they we

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How long does it take to build a website?

The life cycle of a website's production can be very fast, roughly two or so weeks. Having said that, there are many factors which can cause the timeline to extend, such as slow communication, the difficulty/complexity of the actual website itself, o

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Why does my website load slowly?

HAVING a blog or website that is slow to load can kill your traffic and send your readers packing. If your site doesn’t load in just a few seconds, your average I-need-it-now-or-forget-it web surfer will be on to greener (and faster) pastures. P

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Are your website clicks being wasted?

AS TEMPTING and easy as it is to send all of your traffic to your homepage....don’t do it. Landing pages play a critical role in online marketing, and more specifically, lead generation. ROI.com.au director Ewan Watt said it was crucial to tailor

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Your guide to Australian landing pages in 2015

IF YOUR website’s landing pages are not getting customers to click past the first page — this guide is  for you. The Basics What is a landing page? In simple terms a landing page is any web page that a visitor can arrive at, or land on, after

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What is Breadcrumb Navigation

The one SEO element website optimizers can control is internal link building. The architecture of a site should be built around the browser and search engine robots. Creating internal links through breadcrumb navigation leaves a retractable path or t

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What is a Landing Page?

In simple terms a landing page is any web page that a visitor can arrive at, or land on, after clicking an external link. In marketing terms, it is a page that has been created for a single purpose - lead generation. Why are marketing landing pag

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Turn your website into a sales machine

In 2015 your website needs to be treated as part of your sales team. Your website should be measured by how many sales or sales leads it generates every month, rather than what you’re 10 friends think about its look and feel. Your sales team is m

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10 Ways to Know It’s Time for a New Website

 Competition is fierce. Standing out in a crowded market is tough. Yet, how many business owners give their website the attention it demands? More sales than ever are being driven by websites with clean design, fresh and informative content and a

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5 Common Blunders To Avoid When Migrating to a New Website

A poor website migration can cause traffic to plummet and rankings to dive. Suddenly, your worst nightmare can come true when your biggest marketing asset can't be found by anyone. Whether you're running from a Google penalty, upgrading the platf

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7 Reasons Why You Need a Responsive Website

Does Your Website Pass the Café Test? Traditionally, a café has been a place to relax, share good company, sample gourmet food and sip great coffee. Today it's a place to talk business, connect with friends online and shop on your mobile device.

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What are 301 redirects?

A 301 redirect is a permanent redirect from one URL to another. Example: if the domain of your previous website was www.domain.com and you want to change to a new domain: www.new-domain.com, then you would need to implement a 301 redirect from ww

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Does it matter what I use as my domain name (website URL)

There are many theories and answers behind this, but the short answer is no. It doesn’t matter as long as there is some relevance to either your brand name or at the very least your key product/service. What should be considered before you decide

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Infographics as Part of Your Content Marketing Strategy

The marketing tool that sets your message apart from the rest Information graphics, commonly referred to as ‘infographics’, are visual representations of data or information created to present complex information quickly and clearly. Making waves

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User Behaviour and Psychology in Web Design

How To Optimize Your Website and Improve Conversion Web presence is becoming more and more competitive. Everyone one is trying to stand out, get noticed, get higher rankings and get more customers. But getting someone to click onto your website is on

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Optimizing your website for mobile

“86% of Australian users having performed a local search with 65% of those contacting the business and 39% making a purchase”  Why go mobile? Forget the year of the horse, 2014 is the year of mobile web. With more and more people using their sma

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Fragile Removals Moves Responsive

Fragile Removals (www.fragileremovals.com.au) is a removalist and storage company with 15 years of moving experience across Australia, particularly Melbourne, Brisbane & Perth.  As members of the Australian Furniture Removers Association (AFRA)

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