What Are Google Ads?

Google AdWords – Online Pay-Per-Click (PPC) Advertisements

roi.com.au has an in-depth knowledge of AdWords & Pay-per-click (PPC) ads. As experts in the pay-per-click advertising industry and search engine marketing (SEM) as a whole, roi.com.au possess the knowledge and experience to help you master AdWords and get the maximum return on investment from your pay-per-click (PPC) ads campaign.

What are Google Pay-Per-Click Ads?

Google’s pay-per-click advertising platform is called AdWords. Advertisers bid for advertising space in an auctioning system and the successful bidder has their advertisement placed in the Sponsored Links section of search results for a relevant search term. The Sponsored Links section is presented either above or beside (or both) the organic Google search results.

How Does Google AdWords Work?

AdWords is a bid-based cost-per-click (CPC) advertising system where rival bidders try to buy advertising space on Google search results. An instantaneous, automated auction returns the successful bidder(s) ad when a relevant search is made – the frequency of the ad placement depends on the amount of the bid placed and other factors. Each advertisement produced is called an impression but at this stage, no cost is incurred by the advertiser, the cost only comes when the searcher clicks through to your website from the relevant ad – hence the name cost-per-click (CPC) advertising.

Why choose Google ads over traditional advertising?

AdWords and other forms of pay-per-click advertising have many advantages over traditional advertising. They are a cost-effective means of getting direct to your target market as you only pay when your website receives a visit from someone who is actively seeking your product or service. The cost of customer acquisition is directly measurable and unlike offline advertising, your AdWords campaign is entirely traceable through Google Analytics, which means you can refine your strategy on an ongoing and instantaneous basis – something that is more difficult to do in print and virtually impossible to do in TV advertising once a campaign starts. In short, pay-per-click ads offer greater flexibility, measurability and cost-efficiency than other media.

roi.com.au are Certified Partners of Google AdWords with proven PPC ad services

roi.com.au are Certified Partners of Google for AdWords and we have managed hundreds of successful PPC ad campaigns for a wide range of Australian businesses on Google’s advertising platform over a number of years.

Pay-per-click ad management forms one element of our overall, comprehensive search engine marketing (SEM) solution which also comprises Website Design, Search Engine Optimisation (SEO) and marketing communications. This complete approach to online marketing is backed by extensive resources and years of experience which have lead to continued online success for hundreds of satisfied clients. Contact roi.com.au today by calling 1300 650 274 and find out how we can put your business first!

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