What is the difference between Adwords and PPC?

adwords-ppc

What is the difference between Adwords and PPC?

 

This is a commonly asked question on Google search that is rarely answered because most Adwords specialists know this difference intuitively.

 

Simply, Adwords is a brand/type of PPC (Pay-per-click)

Much like Smiths or Lays are brands/types of chips and

Heinz or Rosella are brands/types of Tomato Sauces.

 

Adwords is Google’s platform of PPC.

Bing Ads is Yahoo Bing’s platform of PPC.

 

 

Adword-example

(Example of a Google ad using Adwords)

bing-example

(Example of a Bing ad using PPC)

 

 

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