Not sure how much you should be spending on SEO? We’ve got the numbers, knowledge and experience to help you when searching for a plan and partner.
Better rankings ultimately result in more business, and that’s why SEO is one of the smartest investments you can possibly make. The amount of time and level of expertise that it requires means that the best option is to work with a specialist agency that can develop an intricate search marketing strategy.
Before trying to work out how much you should be paying there are numerous factors to consider. The most important will be the level you require. If you want SEO services to grow sales as part of a digital marketing solution, then the cost of the service will be much higher. Tailored SEO services cost significantly more due to the complexity of the project and the higher levels of expertise involved.
You’ll find that monthly plans are most common for pricing. Prices can start at around $500 per month for basic SEO packages and range to upwards of $5,000 for large impact and intricate strategies.
Services commonly included are content optimisation, Google Maps listing, link building and full site audits. The price you pay should be proportional to the results it renders. Whilst the smaller packages could produce local SEO results, you can’t expect to shoot up the rankings for national and global searches. Similarly if you’re paying the big bucks you should be jostling for position on the 1st page of results, whilst increasing your organic traffic month on month.
How to Measure your returns from SEO
The minimum time period for results is 6 months, with a 12 month milestone for review. SEO is a process that progressively delivers value, therefore, it doesn’t have an expiry date. This means you need to measure the returns from SEO differently than Adwords.
How to invest with confidence in SEO Services:
- Have clear objectives and measures of success around leads
- Pay fair value based on the potential returns available for your business
- Have a flexible 6 month contract where you formally review performance every 6 months
There are plenty of honest, results-oriented SEO companies out there for the choosing. It’s up to you to pick one that satisfies all your business needs, whilst giving you piece of mind. The cost of SEO services can really vary from one agency to the next, but you should be wary of packages offer unrealistic goals in a short space of time.