Why would I spend money on Adwords when I could use it on other marketing and advertising approaches?



When people are on google they are searching and looking for a solution, they don’t need to be convinced they need it – much like traditional TV or radio. They are already in the momentum of the process of buying because they are proactively looking for a solution. Adwords allows you to directly link your relevant product/service to be delivered to the ideal customer so they can contact you or buy straight away!