Blogs Contribute Significantly to Successful SEO campaigns
In short, yes. Content is a key driver of a successful SEO strategy, as long as it’s relevant for the end user. The days of writing content purely for search engines are gone – the end user, your website visitor, needs to be the focus of on-site content. Keywords still need to be included, but the technique of keyword stuffing is fading into obscurity faster than some realise.
In the traditional approach to SEO, keyword heavy content was important in improving rankings but Google and their algorithm have evolved and keyword-heavy content is more likely to be punished than rewarded. In 2011 and into the future, the emphasis from Google is on quality and user-relevance. Websites that don’t fulfill these criteria are likely to fall behind those that do.
Integrating a blog into your site and blogging regularly is a useful way of staying fresh and relevant in terms of the content delivered to site visitors. Maintaining a consistent blog can be difficult, especially in an industry where you may feel that there isn’t a whole lot to say.
It is important that what you write is relevant for site visitors and even one update per week can have a positive impact on you SEO strategy. The key to this is to stay in tune with industry developments, customer expectations, how your industry differs domestically to overseas and potential external factors that may impact on your industry in the future.
Think about the blog from the point of view of the site visitor. Is your latest blog post something they already know? Is it common knowledge? If so, try to put your own spin on it to make it more thought-provoking and relevant to your audience. Enabling comments on your blog and creating debate amongst your audience is also a great way to keep your business in the minds of prospective customers, which can only be positive from a SEO perspective.
The key to a successful blog is relevance to your website visitors
Some of these points may never come to fruition but if you are at least aware of them and you demonstrate to customers that you are informed, they are more likely to trust your website as an informative source of information in your field.
Many business owners make the mistake of repeating or rehashing articles just for the sake of posting something but if it isn’t new, it simply isn’t worth it. Google’s algorithms are far too sophisticated for that and content that is duplicated or of low value for the end user is more likely to be punished than rewarded – so keep it relevant.
If you have a business that covers a range of different subjects, categorising your blog can also have a positive impact on your SEO strategy. Your category should be included in a search-engine friendly URL, which makes it easier for Googlebots to find it and determine the relevance of the content.
While blogs can certainly help your SEO strategy, it’s important to ensure the focus of your blog should is your target market or audience. Writing blog articles purely for the sake of attaining better rankings is a flawed approach and will not have the desired effect in the medium to long term.
A Blog should be One Element of a Comprehensive SEO Strategy
Like anything else in the world of SEO and online marketing, don’t take a blog in isolation. As quality takes on greater relevance in 2011, succeeding online will require an ever more comprehensive approach. Your SEO strategy should ideally include a blog but social media optimisation should also be a focus In 2011 as well as a natural link building strategy.
Most business owners in Australia are realising the need to commit more resources to SEO in 2011. Competition is increasing and distinguishing your business from the competition is becoming more difficult – if you would like help with your SEO strategy, call roi.com.au today on 1300 650 274. We help hundreds of Australian businesses to succeed online, join ROI and let us put your business first.