Free Backlink Analysis Tool Abolished As Expected
Yahoo Site Explorer has officially closed down and no longer provides insights on links for website owners. Yahoo announced the change on their search blog late last week with the brief announcement reading as follows:
“With the completion of algorithmic transition to Bing, Yahoo! Search has merged Site Explorer into Bing Webmaster Tools. Webmasters should now be using the Bing Webmaster Tools to ensure that their websites continue to get high quality organic search traffic from Bing and Yahoo!. Site Explorer services will not be available from November 21, 2011.”
This is no surprise to experienced web professionals as Yahoo announced earlier in the year that the free backlink tool would be abolished by the end of 2011 in favour of Microsoft’s Bing Webmaster Tools. Bing’s Webmaster Tools works similarly to Google Webmaster Tools and gives link data on sites you own – but sadly doesn’t match up to the competitive analysis available through Yahoo Site Explorer.
The disappearance of this tool is something of a blow for low budget in-house SEOs who don’t use paid tools. There are other backlink analysis tools available but getting access to the depth of data provided by Yahoo Site Explorer (and for free!) is no longer possible.
The SEOmoz tool Open Site Explorer does offer a free insight but that tool has its limitations if you are not a member. The other leading paid alternative Majestic SEO are now the only real alternative to OSE if you want to conduct comprehensive backlink analysis. There are other tools, but these two are the standout tools.With the abolition of Yahoo Site Explorer and the emergence of Google SSL, search engine optimisation is becoming a more difficult environment in which to compete. In terms of bang for your buck, it can’t hurt to explore and compare what professional search marketing companies have to offer.
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