We are an

outcome based digital agency

– we love what we do

ROI.COM.AU is a Growth Agency founded in 2006.

We are a collective team of Digital Strategists, Creative Designers, Data Analysts, Technical Doers and Customer Service stars, we combine our forces to help grow the sales of our clients. If you want to grow your business, or your marketing team needs a helping hand on a new project, you can outsource to us with confidence. We LOVE what we do and we love to push the boundaries, forever innovating and putting forward thought-provoking ideas. Call us today, or pop into one of our offices in Melbourne or Sydney.


Standards & Values.

At ROI.COM.AU we aspire to be an integrated and innovative partner with a passion for finding solutions that help deliver positive results for our clients. Our people live and breathe six core standards and values that shape everything we do.

Open & Honest.
We know that Digital Marketing is an industry that is full of broken promises, false guarantees and snake oil salesmen. That’s why we are committed to complete transparency and absolute integrity in everything we do. We aren’t perfect, but we make sure we learn from our mistakes so that our clients are better for the experience.

Competitive & Resourceful.
In the Digital Marketing world, no two days are the same. What worked yesterday, won’t always work tomorrow. That’s why we are committed to embracing change through creativity, innovation and open-mindedness.



A team with diversified skill, experiences and backgrounds, we collaborate to get the best results for our clients. That’s why we are committed to sharing ideas, promoting peer-to-peer learning and respecting our clients.

Over & Above.
Sometimes, we have to go one step further to get the job done and we’ve got a team that is prepared to do just that.

Be Better.
We challenge our staff to be on the cutting edge of all things digital. Never afraid to try new things, we provide continuous learning programs and opportunities to make sure that when you work with or at ROI.COM.AU, you are working with some of the greatest Digital Marketing minds in Australia.

Be Happy.
Life’s too short to be anything but. Whether it’s the fabulous ice-cream cakes we share to celebrate birthdays, Friday drinks, our table-tennis competitions or sharing the successes of our clients, we are all committed to creating a positive environment that allows our staff to be at their best.


Ewan Watt Director of ROI.COM.AU Pty Ltd
Ewan Watt

[The Big Cheese]

Ewan is the Founder and CEO of ROI.COM.AU. He is a passionate Entrepreneur with 20+ years Digital Marketing experience, in which time he’s helped 10,000 Australian and International businesses grow. Ewan is a proud dad, husband and leader of the brilliant ROI.COM.AU team. Outside of work he loves to back a winner, pound the pavement and make the most of everyday.

Lavinder Sethi

[The Money Man]

Lavinder joined the roi.com.au team in 2015 after a successful career in Professional Services as CFO/COO. The man affectionately known as Lav, loves nothing more than when India beat Australia in the cricket.

David Pocock

General Manager - Performance
[Not the Rugby player]

Dave joined ROI.COM.AU as a Major Accounts Manager back in 2011 and now looks after our Account Management and PPC teams as General Manager – Performance. Dave also enjoys playing cricket and supporting the Western Bulldogs.

Kathryn Van Buerle

Digital Marketing Assistant

Completing a double degree in marketing and nutrition, Kathryn has quickly developed her passion for digital marketing. Beginning her journey as a social media intern, she is now pursuing her interest in growth marketing at ROI. She is always eager to learn new things and keeps busy in her free time with her two gorgeous fur babies.
Fun Fact: She can also lick her elbow.
Renuja Marshall

Web Designer

Having worked in a variety of industries from fashion to television, it’s no wonder why Renuja is our UX lead. With a bachelors in design computing and IT, Renuja brings great technical skills and a creative eye to all her work.

A Melbourne new comer, Renuja loves long walks, listening to Ted talks, being in the sun and playing mean licks on the piano. She’s ROI’s secret weapon when it comes to website mastery.

Jeremy Hoskins

Junior Digital Marketer

To describe this person, one must understand the true meaning of fabulous. Look it up in the dictionary and you will see this face.

But that is only one of his many great value offerings! He can dance, sing and act plus he can cook and discuss philosophical topics. Overall, the perfect dinner entertainment!

Though when it comes to Digital Marketing, you will truly discover just how talented he is.

Alen Birindzic

Senior Developer

Don’t believe the stereotypes, cause here’s a programmer who’s actually good at his job AND extremely sociable. Hailing from Croatia with some of the most amazing frontier stories you’ll ever hear, Alen is a guy’s guy who all the girls love. *swoons*

His unparalleled skills make him the best developer to work with while his big heart and sunny disposition makes him the best mate you’ve ever dreamed of.

Come day’s end you’ll always find Alen swinging on his hammock and catching some much needed Z’s.

Sam Stent

Junior Digital Designer

Graduated from Communication Design at RMIT in 2014
Passionate about helping our clients succeed through well designed digital experiences
Motivated to help my team succeed
Has worked as a hand model (not kidding) and a chef for a global travel company

Experienced Runner
[The annoying little sister!]

Hi, my name is Jazz and my dad is Cohen. My role at ROI is to keep the staff active and on their toes. I am a lifelong Richmond fan (just like my dad). I love to cuddle with my mum and dad and get lots of pats! I also love being bossy and annoying my big brother Toby! I am active during the mornings and enjoy a good afternoon power nap. If you come for a visit, expect me to come and say hello and give me a pat.

Taya Lunn

Digital Marketer

Taya is new to Melbourne after living in Sydney and Perth – driven here by her love of music, food and niche bars. Her obsession with social media and all things technology crafted her interest in digital marketing from a young age.

Kate Shirrefs


Taylor Smariga

Growth Search Marketer

From Texas to Dublin and now Melbourne, Taylor is slowly coming to terms with the all the sunshine that is suddenly in her life. But she isn’t one to shy from a challenge!

The challenge of bringing a narrative to brands and growing their online presence is what she enjoys, and her writing implement at ROI is the prowess of Google Adwords.

In her downtime, her love of dogs, books and artwork (particularly digital animation) bring her the greatest of joys.

Jess Lane

Digital Marketing Assistant

Jess is a fresh face in Melbourne, straight off the plane from Perth. She is a passionate West Coast Eagles supporter who doesn’t mind a few beers at the footy. She has previously worked as a barista for the past 4 years whilst completing her Bachelor of Commerce at the University of Western Australia. Jess is a confident women who is both motivated and driven to succeed and is a great asset to our team.

Mark Sporton

Senior Web Designer | Website Project Manager
[BOE - Bit of Everything]

Rarely seen wearing the same pair of Jordan’s twice, Mark is an avid and somewhat obsessed shoe enthusiast when is comes to the Jordan brand.

With 8 years in the digital and creative space, Mark has an extensive background in UI, UX, Information Architecture and web design. From working in global agencies to small design studios Mark brings a great deal of creative thinking and experience to the web team.
In his downtime you will most likely find Mark either with a basketball or beer (sometimes both) in his hands or enjoying a cheeky punt on the NBA, AFL or NRL.
Ray Jeremia

Senior Web Design

All the way from sunny Indonesia, this web developing maverick has been in the industry for 10 years, obliterating the competition in agencies and in house alike.

With a passion and self-professed unnatural preoccupation for design theory, Ray is the go to guy when you’re after perfectly kerned type and adherence to the golden ratio.

When Ray isn’t obsessing over his design work, he takes the edge off with snowboarding, hiking and cycling in his free time.

Kim Boxhall

Digital Marketing Assistant

Lachie Mckelvie

Junior Web Developer

Off the back of studying a diploma of Web Development Lachlan has gained a love for working in the Digital World. Lachlan joined the ROI Web Team in 2018 as an additional developer on ROI’s projects. From Large to Small Projects, Lachlan puts his knowledge to work!
Lachlan spends his spare time playing/watching basketball and is an avid Timberwolves fan.
David Pocock roi.com.au pty ltd
David Pocock

General Manager - Business Growth
[Not the Rugby player]

Dave joined ROI.COM.AU as a Major Accounts Manager back in 2011 and now looks after our ROI.COM.AU Team as General Manager. Dave is a keen metal music fan who enjoys playing cricket and supporting the Western Bulldogs.

Cohen Lewis

Senior Technical Lead | ICT Systems Co-Ordinator

Keen Amateur radio operator, car enthusiast and time traveller, don’t be surprised if Cohen rocks up in the middle of the night in a DeLorean telling you it’s time to go back to the future. We wouldn’t be surprised if he constructed a flux capacitor of his own! With Cohen having worked in web development, electronics, lighting and sound engineering along with every other technical field imaginable! With his quick wit, Cohen is invaluable with his technical perspective to ROI’s most challenging projects.

Aaron Di-Rienzo

Growth Development Manager
[The Future]

Hailing from Melbourne and cultivating a fiery passion for all things Richmond Tigers, Aaron is the top dog senior account manager at ROI, having secured this coveted position straight out of university.

This speedster loves fast cars and can often be seen at the grand prix being the rowdiest of the bunch. Conversely, his attention to detail and patient approach to his work makes him the most celebrated AM in the whole office with a loyal fan base of clients constantly praising his work ethic and dedication.

Contact Us


Suite 3, Level 1
801 Glenferrie Road

Hawthorn VIC 3122


Level 4, 10-14
Waterloo Street Surry Hills NSW, 2010

Weekdays: 9.00am-5.30pm