We are an

outcome based digital agency

– we love what we do

ROI.COM.AU is a Digital Marketing Agency founded in 2006. A team of Digital Strategists, Creative Designers, Data Analysts, Technical Doers and Customer Service stars, we combine our forces to deliver better results for our clients. We LOVE what we do and we love to push the boundaries, forever innovating and putting forward thought-provoking ideas. When they’re not challenging each other on the table-tennis table, our staff love nothing more than diving headfirst into projects that challenge our thinking and take us to new horizons.  If you want to grow, or you have a digital project that needs a helping hand, give us a call or pop in for a coffee.

Standards & Values.

At ROI.COM.AU we aspire to be an integrated and innovative partner with a passion for finding solutions that help deliver positive results for our clients. Our people live and breathe six core standards and values that shape everything we do.

Open & Honest.
We know that Digital Marketing is an industry that is full of broken promises, false guarantees and snake oil salesmen. That’s why we are committed to complete transparency and absolute integrity in everything we do. We aren’t perfect, but we make sure we learn from our mistakes so that our clients are better for the experience.

Competitive & Resourceful.
In the Digital Marketing world, no two days are the same. What worked yesterday, won’t always work tomorrow. That’s why we are committed to embracing change through creativity, innovation and open-mindedness.



A team with diversified skill, experiences and backgrounds, we collaborate to get the best results for our clients. That’s why we are committed to sharing ideas, promoting peer-to-peer learning and respecting our clients.

Over & Above.
Sometimes, we have to go one step further to get the job done and we’ve got a team that is prepared to do just that.

Be Better.
We challenge our staff to be on the cutting edge of all things digital. Never afraid to try new things, we provide continuous learning programs and opportunities to make sure that when you work with or at ROI.COM.AU, you are working with some of the greatest Digital Marketing minds in Australia.

Be Happy.
Life’s too short to be anything but. Whether it’s the fabulous ice-cream cakes we share to celebrate birthdays, Friday drinks, our table-tennis competitions or sharing the successes of our clients, we are all committed to creating a positive environment that allows our staff to be at their best.


Ewan Watt Director of ROI.COM.AU Pty Ltd
Ewan Watt

[The Big Cheese]

Ewan is the Founder and CEO of ROI.COM.AU. He is a passionate Entrepreneur with 20+ years Digital Marketing experience, in which time he’s helped 10,000 Australian and International businesses grow. Ewan is a proud dad, husband and leader of the brilliant ROI.COM.AU team. Outside of work he loves to back a winner, pound the pavement and make the most of everyday.

Lavinder Sethi

[The Money Man]

Lavinder joined the roi.com.au team in 2015 after a successful career in Professional Services as CFO/COO. The man affectionately known as Lav, loves nothing more than when India beat Australia in the cricket.

David Pocock

General Manager - Performance
[Not the Rugby player]

Dave joined ROI.COM.AU as a Major Accounts Manager back in 2011 and now looks after our Account Management and PPC teams as General Manager – Performance. Dave also enjoys playing cricket and supporting the Western Bulldogs.

Cohen Lewis

Senior Technical Lead | ICT Systems Co-Ordinator

Keen Amateur radio operator, car enthusiast and time traveller, don’t be surprised if Cohen rocks up in the middle of the night in a DeLorean telling you it’s time to go back to the future. We wouldn’t be surprised if he constructed a flux capacitor of his own! With Cohen having worked in web development, electronics, lighting and sound engineering along with every other technical field imaginable! With his quick wit, Cohen is invaluable with his technical perspective to ROI’s most challenging projects.

Ray Jeremia

Senior Web Design

All the way from sunny Indonesia, this web developing maverick has been in the industry for 10 years, obliterating the competition in agencies and in house alike.

With a passion and self-professed unnatural preoccupation for design theory, Ray is the go to guy when you’re after perfectly kerned type and adherence to the golden ratio.

When Ray isn’t obsessing over his design work, he takes the edge off with snowboarding, hiking and cycling in his free time.

Nancy Manders

Major Accounts - Project Co-ordinator

With a stellar career working for big brand such as Mercedes Benz in London and Melbourne, it’s not hard to see why ROI snatched up Nancy upon our initial meeting.

Nancy is the perfect merging of power house boss lady and loveable best friend. There’s nothing she can’t do and the work she does, she does with love!

Just to make you more jealous, Nancy couples her analytical wit with creative skills that would leave Picasso in a slump. Haha, digital world, we have Nancy, you don’t.

Ben Rossi

Digital Marketer
[Not related to Valentino Rossi]

As if you couldn’t tell from our difficulty in fitting this Robert Wadlow body double in the camera frame, Ben Rossi is an avid b-baller and straight up nice guy!

More than just a pretty face, this intellectual gentleman studied Business at Swinburne and absolutely killed it in his first role as a marketing manager straight out of uni.

In his free time, you’re likely to find ‘daddy long legs’ shooting hoops, travelling the globe and breaking hearts.

Jimmy Wang

Growth Marketer | SEO Specialist

Always immaculately dressed and ready to share some digital wisdom in the office, this Brainiac dandy is the poster boy of ROI, carrying the bulk of the SEO work on his shoulders with great ease and skill.

Having garnered experience and great praise for his work in the Chinese digital sphere, Jimmy brings his cultural crossover knowledge to the Australian market, providing insights that most others could only hope for. He also embarrasses every ping pong challenger in the office because he really is THAT good.

Dolores Lago

Web Designer

Hailing from the other land down under, Dolores is the Argentinian fixture in the ROI office, whose accent lulls us into an utter state of bliss.

This web designer with the mostest relishes the challenge of empowering brands to arrive at the best digital solution available to their ambitions.

Outside of work, Dolores plays super mom to her two beautiful daughters who are now developing Aussie accents. Mate!

Nadine Kempton

General Manager People & Culture
[The Hostess with the Mostest!]

Nadine is our office dynamo and HR guru with the Midas touch on all things recruitment and culture. When she’s not running the whole show like a boss you’ll find Nadine in the kitchen enjoying a laugh in the kitchen on her down time (almost always accompanied by a glass of wine).

With her infectious smile, sunny disposition and fiery passion to get the job done, Nadine is a natural born leader who loves encouraging the team and watching ROI reach new heights through cultivating its hired talent. There’s no one quite like her.

Alan Scott roi.com.au
Alan Scott roi.com.au pty ltd
Alan Scott

Senior Web Designer
[Fried Chicken Consultant]

Alan relishes the role of helping companies connect with their audience through design. A youngen in ROI years he maintains his youthful exuberance by sitting amongst “the oldies”. His daily manly pursuits include growing his beard and beating Matt at Table Tennis.

Malcolm Malloy

Junior Technical Specialist

Don’t let the smile fool you! Balancing full time work and a Masters, Malcolm is officially the “baddest” web developer. He balances the quintessential characteristics of a tech nerd with his love for travel and illustration, all while keeping his brain alert with puzzles and riddles that’d stump Rumpelstiltskin. Malcolm has also become the most popular person in the office, not only due to his warm and friendly demeanour but with people haranguing him with tech riddles only he can solve.

David Pocock roi.com.au pty ltd
David Pocock

General Manager - Business Growth
[Not the Rugby player]

Dave joined ROI.COM.AU as a Major Accounts Manager back in 2011 and now looks after our ROI.COM.AU Team as General Manager. Dave is a keen metal music fan who enjoys playing cricket and supporting the Western Bulldogs.

Renuja Marshall

Web Designer

Having worked in a variety of industries from fashion to television, it’s no wonder why Renuja is our UX lead. With a bachelors in design computing and IT, Renuja brings great technical skills and a creative eye to all her work.

A Melbourne new comer, Renuja loves long walks, listening to Ted talks, being in the sun and playing mean licks on the piano. She’s ROI’s secret weapon when it comes to website mastery.

Trent Matheson

Growth Marketing Manager

Having worked as a business development manager in a bevy of companies, this commerce graduate also has graphic design qualifications under his belt, making him a jack of all trades and definitely a master of both!

With the gift of the gab and a great attitude, Trent’s foray into the digital sphere has proven fruitful with his hard work and charisma proving successful at every turn.

Daniel Tan

Growth Account Manager

Hailing from Malaysia and having studied in Melbourne since he was a wee lad, Dan Tan is the UN rep of ROI, being a cultural chameleon that gets along with everyone regardless of their background.

While Dan is a humble guy, his digital exploits far surpass most, having started his own thriving marketing business in his home town of Johor Bahru.

If this guy isn’t being a bad ass marketer he’s at the gym pumping iron or driving laps on his day off.

Alen Birindzic

Senior Developer

Don’t believe the stereotypes, cause here’s a programmer who’s actually good at his job AND extremely sociable. Hailing from Croatia with some of the most amazing frontier stories you’ll ever hear, Alen is a guy’s guy who all the girls love. *swoons*

His unparalleled skills make him the best developer to work with while his big heart and sunny disposition makes him the best mate you’ve ever dreamed of.

Come day’s end you’ll always find Alen swinging on his hammock and catching some much needed Z’s.

Kate Shirrefs


You think you know what accountants are like but you have no idea. Kate ain’t no fuddy-duddy. This miserly maiden of mathematical magic boasts experience in the high fashion industry as well as has lived in Switzerland, skiing her way to and from work during her time as a computer programmer. With three beautiful kids and a husband who must have a haircut in every nation he visits, Kate is both a family woman and a keen adventurer, ready to pack her rucksack and take her domestics onto the open road, no matter the destination.



Kaan Güde

Senior Digital Strategist
[Too Short For The NBA]

A mathematical genius and absolute Excel gun, Kaan is a formidable player in the ROI team. A perfectionist by day and basketballer by night, he also enjoys a bit of Playstation gaming, travelling and dabbling in other sports.

Angus McKenzie

PPC Specialist

Aaron Di-Rienzo

Growth Development Manager
[The Future]

Hailing from Melbourne and cultivating a fiery passion for all things Richmond Tigers, Aaron is the top dog senior account manager at ROI, having secured this coveted position straight out of university.

This speedster loves fast cars and can often be seen at the grand prix being the rowdiest of the bunch. Conversely, his attention to detail and patient approach to his work makes him the most celebrated AM in the whole office with a loyal fan base of clients constantly praising his work ethic and dedication.

Mark Pepper

Senior Account Manager

Wanted for a crime he didn’t commit and framed by the organisation he swore to protect, Pepper is a man on a mission to sprinkle justice on account management wherever he goes. Pepper shaker puns and 90’s action film cliches aside, Mark was once called “Steve” for a whole year at his previous workplace and was just too nice to correct anyone. This all around nice guy is the absolute darling of ROI whose lighthearted banter and movie references bring joy to every seemingly ordinary day.

Jessi Mastenbroek

Digital Marketer | Social Media Specialist

With a keen eye and a creative streak that leaves her peers in her dust, Jessi is a creative trail blazer with a graphic design and photography degree under her belt. She’s also a crazy dog lady and is mum to a golden retriever called Loui, her pride and joy!

Never one to shy away from a crowd, this social butterfly is an absolutely chatty charmer, while her travel expeditions have cultivated her into the cultured lady you see today.

Neroli Padfield

Finance and Admin
[Commander of Cash]

I love watching my girls in their chosen activities, attending my church on a Sunday and exercising for relaxation. I am also passionate about fundraising for Very Special Kids. With 25-years of experience, I have come to understand the importance of great teamwork.

Contact Us


Suite 3, Level 1
801 Glenferrie Road

Hawthorn VIC 3122


Level 4, 10-14
Waterloo Street Surry Hills NSW, 2010

Weekdays: 9.00am-5.30pm