We are an

outcome based digital agency

– we love what we do


ROI.COM.AU is a Digital Marketing Agency founded in 2006. A team of Digital Strategists, Creative Designers, Data Analysts, Technical Doers and Customer Service stars, we combine our forces to deliver better results for our clients. We LOVE what we do and we love to push the boundaries, forever innovating and putting forward thought-provoking ideas. When they’re not challenging each other on the table-tennis table, our staff love nothing more than diving headfirst into projects that challenge our thinking and take us to new horizons.  If you want to grow, or you have a digital project that needs a helping hand, give us a call or pop in for a coffee.

Standards & Values.

At ROI.COM.AU we aspire to be an integrated and innovative partner with a passion for finding solutions that help deliver positive results for our clients. Our people live and breathe six core standards and values that shape everything we do.

Open & Honest.
We know that Digital Marketing is an industry that is full of broken promises, false guarantees and snake oil salesmen. That’s why we are committed to complete transparency and absolute integrity in everything we do. We aren’t perfect, but we make sure we learn from our mistakes so that our clients are better for the experience.

Competitive & Resourceful.
In the Digital Marketing world, no two days are the same. What worked yesterday, won’t always work tomorrow. That’s why we are committed to embracing change through creativity, innovation and open-mindedness.



A team with diversified skill, experiences and backgrounds, we collaborate to get the best results for our clients. That’s why we are committed to sharing ideas, promoting peer-to-peer learning and respecting our clients.

Over & Above.
Sometimes, we have to go one step further to get the job done and we’ve got a team that is prepared to do just that.

Be Better.
We challenge our staff to be on the cutting edge of all things digital. Never afraid to try new things, we provide continuous learning programs and opportunities to make sure that when you work with or at ROI.COM.AU, you are working with some of the greatest Digital Marketing minds in Australia.

Be Happy.
Life’s too short to be anything but. Whether it’s the fabulous ice-cream cakes we share to celebrate birthdays, Friday drinks, our table-tennis competitions or sharing the successes of our clients, we are all committed to creating a positive environment that allows our staff to be at their best.


Ewan Watt Director of ROI.COM.AU Pty Ltd
Ewan Watt

[The Big Cheese]

Ewan is the Founder and CEO of ROI.COM.AU. He is a passionate Entrepreneur with 20+ years Digital Marketing experience, in which time he’s helped 10,000 Australian and International businesses grow. Ewan is a proud dad, husband and leader of the brilliant ROI.COM.AU team. Outside of work he loves to back a winner, pound the pavement and make the most of everyday.

Lavinder Sethi

[The Money Man]

Lavinder joined the roi.com.au team in 2015 after a successful career in Professional Services as CFO/COO. The man affectionately known as Lav, loves nothing more than when India beat Australia in the cricket.

David Pocock

General Manager - Performance
[Not the Rugby player]

Dave joined ROI.COM.AU as a Major Accounts Manager back in 2011 and now looks after our Account Management and PPC teams as General Manager – Performance. Dave also enjoys playing cricket and supporting the Western Bulldogs.

Jonathan Walsh

General Manager - Web Services

Jonathan joined the ROI.COM.AU family in early 2015, having spent the previous ten years working in Technology and Sports Marketing. In the office, Jonathan helps to support our sales effort, whilst leading our Web, Development and Operations Teams. Out of the office he loves evolving his business knowledge, is a keen cricketer and Bombers fan.

Luke Talbot

Digital All-Rounder
[The Twilight Golfer]

As a tech and online media junkie, Luke naturally gravitated toward ROI shortly after university. As a relative newbie to ROI, Luke is our go-to on special projects. When his eyes aren’t fixed on a computer screen, he enjoys making music and is always keen to sneak in a hit of golf. 9 holes anyone?

Dave Anderson
Dave Anderson
Dave Anderson

Digital Marketing Assistant

Dave is aspiring to be the Jacques Kallis of the Digital Sphere with a great thirst for learning about all different aspects. Away from the office he loves eating burgers and seafood, watching Essendon at the ‘G’ and getting beachside when he can! 

Simon Qi
Simon Qi

SEO Technical Support

Simon has a masters degree in IT and is a huge fan of technology. Simon is interested in reading tech blogs and playing with the latest gadgets. During his spare time he’s a Java programmer and is currently learning Android app development.

Kate Shirrefs


You think you know what accountants are like but you have no idea. Kate ain’t no fuddy-duddy. This miserly maiden of mathematical magic boasts experience in the high fashion industry as well as has lived in Switzerland, skiing her way to and from work during her time as a computer programmer.

With three beautiful kids and a husband who must have a haircut in every nation he visits, Kate is both a family woman and a keen adventurer, ready to pack her rucksack and take her domestics onto the open road, no matter the destination.

With her razor sharp wit and wicked sense of humour, Kate is definitely not your average accountant. You can ‘count’ on that.


Alan Scott roi.com.au
Alan Scott roi.com.au pty ltd
Alan Scott

Senior Web Designer
[Fried Chicken Consultant]

Alan relishes the role of helping companies connect with their audience through design. A youngen in ROI years he maintains his youthful exuberance by sitting amongst “the oldies”. His daily manly pursuits include growing his beard and beating Matt at Table Tennis.

Kaan Güde

Senior PPC & Data Analyst
[Too Short For The NBA]

A mathematical genius and absolute Excel gun, Kaan is a formidable player in the ROI team. A perfectionist by day and basketballer by night, he also enjoys a bit of Playstation gaming, travelling and dabbling in other sports.

Nadine Kempton

General Manager People & Culture
[The Hostess with the Mostest!]

Nadine is our Office Dynamo & HR guru, all things recruitment, selection & induction.

Aaron Di-Rienzo

Account Management Team Leader | Senior Account Manager
[The Future]

Aaron brings to ROI a wealth of integrated digital marketing experience. An insomniac whose childhood obsession with dinosaurs and Star Wars still lives strong, Aaron spends 2 hours at the gym daily in order to indulge in ridiculously unhealthy food challenges.

Ben Wheelhouse

Digital Marketing Specialist
[It’s football, not soccer]

With experience in both writing and design Ben is an enthusiastic Content Writer, willing to get his teeth into all sorts of projects. Outside of work he can be found playing/watching/talking football (the English version), on the slopes or on the beach.

Brett de Leijer

Account Manager
[NAB Rising Star]

The NAB Rising Star of ROI.COM.AU, Brett is our go-to when things need to get done. When he’s not impressing us with his all-round digital marketing skills, he’s enjoying a kick of the footy or partaking in a sangria.

Nadia Dore-Wheeler

Digital Content Writer
[Wilde but Poe writer trying to get her Wordsworth]

An aficionado of all things culture, Nadia is a self professed nerd, speaking Spanish, Malay, Indonesian, English, and a bit of Elvish. Having lived in over 5 countries growing up, she enjoys connecting with people the world over, particularly through the universal language of film and music, often referencing obscure international B-grade tv personalities to the surprise of her peers. She also has a ridiculously accurate memory, being able to recount conversations and details with such precision it even makes her closest friends uncomfortable, a true skill. If she’s not falling down a rabbit hole of wikipedia articles, you’ll find her daydreaming of ways to achieve world peace while sipping her tea.

Luke Honey
Luke Honey
Luke Honey

Creative Director

A creative leader who has worked with the biggest brands across all industries including – Education, sports, automotive, FMCG, government and non for profit.
Luke brings to all projects award winning design expertise as well a background in web development, customer journey architecture and data driven user experience.
An avid sports fans, Luke enjoys the occasional highs and frequent devastating lows of being a Melbourne Demons fan. Luke is also a keen musician and a proud cat owner.

Rochelle Jones

Social Media Content Specialist

Hailing from New Zealand, with a marketing background spanning education, aviation, retail and eCommerce, Rochelle brings a unique mix of digital, social and analytical experience, and flair for writing to the ROI team. A travel (and coffee) addict and lover of all things adventure and outdoors, you can also find her devouring content online, reading fiction novels or dreaming up ways to change the world.

Jessica Elmer

Senior Growth Consultant
[Game On!]

Jess combines her love of the digital world with her super competitive nature to help our ROI clients grow their online presence and bottom line.

She is an experienced online shopper, professional coffee drinker and wine taster (NZ Sav girl), who loves spending time at the snow or on the beach…..

Neroli Padfield

Finance and Admin
[Commander of Cash]

I love watching my girls in their chosen activities, attending my church on a Sunday and exercising for relaxation. I am also passionate about fundraising for Very Special Kids. With 25-years of experience, I have come to understand the importance of great teamwork.

Robert Somers

Senior Content Marketing Specialist
[I don't look like Gordan Ramsey]

With journalistic experience spanning from the AFL Grand Final to the Australian Cricket Team and over 6 years experience in all things social, it’s pretty safe to say that our newly-wed Rob (sorry ladies) is a Content Marketing & Social Media powerhouse. Outside of the office, Rob loves nothing more than playing and watching sport, as well as kicking back on holidays.

Michael Nadalin


The resident sunshine boy with an undying enthusiam for anything and everything, Mike is an invaluable addition to the ROI team. When he’s not calculating numbers and clicking away at a spreadsheet, Mike fancies himself as a bit of a health guru and meditation god.

Brendan Tohill

General Manager Business Development
[BT #quantumbusinessgrowth]

20 Years Corporate Senior Management Business Development experience with brands like Myer, Mayne, Yakka (Pacific Brands & Huski.) Can also be found at the Racetrack (Flemington), Whitten Oval (Western Bulldogs) & Cricket in the Backyard (Test) with his family.

Rob Mellett

Website Optimisation Specialist

Not all superheroes wear their underwear on the outside.  Rob’s normally busy fixing all the technical stuff behind the scenes that holds websites together. Rob’s also been known to tear up the Latin dance floors on the weekend.

Angus McKenzie

PPC Specialist

Giang Nguyen

Web Designer
[Everyday is a Friday]

Giang has a unique perspective on design and is keen on learning new things. She spent time plying her trade in the West End schmoozing amongst the theatre types. During this time she turned into a football hooligan, attending big matches such as the North London Darby (COYS) as well as multiple Champions League games at Celtic Park. She also has a penchant for collecting snow globes from around the World.