EDM’s, Email Marketing or Newsletters…
Whatever you may know it as, email marketing is one of the oldest forms of digital marketing, and still one of the most relevant – it should be an integral part of your overall digital strategy. No matter your industry, email marketing is THE BEST way to engage your customers – be it previous or repeat customers or people who are interested in your business but have not yet purchased from you or used your service. Asking customers to “sign-up” to your database and become a part of your community is almost expected these days, and keeping them engaged through email is common sense.
What we do.
There are many email marketing platforms out there and we know how confusing that can be when trying to decide where to start. We make this easy for you by guiding you to the best one for your business and budget – and then take the hassle out by setting your business up with an account.
Whether you’ve got an in-house designer or need to outsource this to us, we can take full responsibility for the creation of your content and artwork to ensure consistency across your brand. By reviewing your current social media or website, and discussing your unique place in your market, we’ll design email templates that reflect your brand and tell your story.
The world of automation is upon us – and here at ROI, we use this to our advantage, so we make getting you message out to your audience quick and efficient. Working with you to learn about upcoming events, sales or promotions, we’ll ensure your customers are first to know about everything that’s happening in your business.
With full tracking abilities and integration to your website, we can measure the success of each campaign – from the number of people opening your email to the total sales made. We test different designs, subject lines, days and times to make sure your information is reaching the most amount of people and is relevant to them. Detailed reporting and up to date industry research ensures you exceed results, keeping you ahead of your industry.
Let’s get a little closer.
Email marketing is about community. It’s about bringing together everyone who loves what you do and wants to be the first to know about what is happening in your world.By engaging with these people, you’ll build a loyal base of customers you can reach out to when you have new products, collaborating with other brands, opening a new store or offering a new service.
The rise of mobile.
With billions of people using mobile phones worldwide and carrying them everywhere they go, we make reaching people easier. Using responsive design, we make sure our emails arrive in your customer’s inbox looking great, no matter what device they choose to use.
Industry best practice.
Our team of knowledgeable and experienced content specialists and digital marketers work tirelessly to ensure everything they do has the customer in mind and is following industry standards. Working across varying marketing platforms and businesses we are able to gain deep insight into where your company fits in, and better yet, how you can stand out.
“I would definitely recommend ROI.COM.AU to my friends and family! Their team has always been helpful and friendly. Thanks for everything!”
Angela, Creative Hampers