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1. What age group uses Facebook the most in Australia?back to top
Facebook is the most widely used social media platform, with an average of 1.32 billion people actively online every single day.
- Unsurprisingly, the age group using Facebook the most prominently is 25-39 year olds – with over 6 million active users as of July 2019.
- Interestingly, the 40-55 year old age group is the runner up, with 4 million active users.
- They are then closely followed by the younger generation again, with 3.5 million 18-25 year olds active on the site.
When it comes to digital marketing it’s extremely important to understand where your audience is spending the most time online. This information suggests that Facebook is a great platform for reaching a broad scope of age groups, however remains most commonly used by millennials.
This is based on statistics from July 2019 for social media users based in Australia.