Allshelter is an Australian Manufacturing and Engineering business that specialises in covering excellence. We were the first company to design and manufacture a range of container based shelters globally and continue to be the market leader in innovation and quality”.
Their primary focus has been on servicing the mining, industrial and construction industries with high quality engineered fabric structures and shelter systems.
What They Needed
AllShelter wanted to create a website that attracts bigger scale projects and shows off the versatility of the brand and product and showed Allshelter as a big Australian company, ready to take on big industrial projects. It was important to show the relationship between industry, project and product and adjust user flow to gather more qualified and informed leads
- The new design uses big bold Australian industrial imagery to tell the user a story about the product before they consider a purchase
- Changed user flow to guide people into their desired industry section
- We have put a much larger focus on product case studies and application to create a succinct user experience. All imagery was heavily optimised for quick load times. This combined with aggressive browser caching delivers a fast and easy path to conversion
- We built a customised WordPress CMS to provided a flexible and scalable platform for conversion and future development