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The Work. All Shelter

Allshelter is an Australian Manufacturing and Engineering business that specialises in covering excellence. We were the first company to design and manufacture a range of container based shelters globally and continue to be the market leader in innovation and quality.

Brief.

  • Create a website that attracts bigger scale projects and shows off the versatility of the brand and product
  • Show All Shelter as a big Australian company, ready to take on big industrial projects
  • Effectively show the relationship between industry, project and product
  • Adjust user flow to gather more qualified and informed leads

Solution.

  • The new design uses big bold Australian industrial imagery to tell the user a story about the product before they consider a purchase
  • Changed user flow to guide people into their desired industry section
  • We have put a much larger focus on product case studies and application to create a succinct user experience. All imagery was heavily optimised for quick load times. This combined with aggressive browser caching delivers a fast and easy path to conversion
  • We built a customised WordPress CMS to provided a flexible and scalable platform for conversion and future development