Bowen Group Website

The Work. Bowen Group

further in conversion
within the first month of launch


The Bowen Group provides commercial storage and also office fitout or furniture project. Their team has delivered warehouse/general storage solutions and office interior solutions for thousands of Australian organisations for the last 30 years. Known as one of Australia’s industry leader.


Bowen Group came to ROI.COM.AU in 2017:
We found there was a need to:
• Re-map appropriate goals in Analytics
• Improve site performance
• Optimise conversion from mobile
• Increase manageability of the site


Our team was able to:
• Deliver a new responsive website
• Create a simple and effective calculator to assist sales funnelling
• Implement flexibility in content delivery and management
• Capture traffic into leads via integrated site form.

Custom Responsive Website Solution Packed with Features

Our bespoke custom website for Bowen Group website is not born out of an existing template. We tailored carefully towards the customer’s users goal in alignment with Bowen’s business requirements. Customisable modules, thousands of possible page combination, custom-built calculator, CRM-integrated forms are just a few of many features Bowen Group website has.

Converting Custom Calculator

Bowen Interior and Storage have specific needs to reduce sales friction with their customers. That is why we came up with custom calculator to help their customer/user determine their needs for storage and interior quicker.

The custom calculator solution responsible for generating more leads and create an easier sales funnelling for our client.

Hard-coded for CRM Integration

Our custom calculator built specifically for the needs of Bowen to integrate with their internal sales tool.

Optimised for Mobile Experience

Our Responsive Website Solution is tailored specifically for Bowen Group to allow users to have a better experience on mobile.

Modular Design

The website allows the client to re-use up to 12 customisable modules ready for multiple combinations used throughout the website.

The Bowen Group chose for the re-design of our site due to their strong track record in helping us in website conversion. The team at developed a unique approach which benchmarked our traffic and conversion rates per segments. We also developed customer persona’s for each segment of the site.The results from our new site our amazing. I am pleased to say within the first month we have seen an improvement of 15% in conversion rate with a further 50% improvement in conversions. The new sales opportunities generated have paid off our website investment within the first month.
Fantastic work, Team ROI

Elliot Arnupp – Bowen Group

Contact Us


Suite 3, Level 1
801 Glenferrie Road

Hawthorn VIC 3122


Level 4, 10-14
Waterloo Street Surry Hills NSW, 2010

Weekdays: 9.00am-5.30pm