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City Mazda Melbourne Digital Marketing Project ROI.com.au

CITY MAZDA.

The Work. City Mazda

956% increase
in traffic in 2015

YEAR ON YEAR

445% increase
in quote requests

YEAR ON YEAR

605% growth
in mobile conversions

YEAR ON YEAR

City Mazda like to do things differently. From the first test drive, to finance, to servicing and vehicle upgrades, City Mazda always aim to provide an experience that exceeds expectations.

Brief.

City Mazda came to ROI.COM.AU in 2013.
Our goals were to:
• Increase overall sales revenue
• Generate more enquiries and leads
• Grow brand awareness.

Solution.

Drawing from our experience we developed:
• AdWords search campaigns to deliver traffic to key segments
• Dynamic search ads covering their wide range of stock
• Landing pages to grow conversion rates
• Remarketing Display Banners.

city-mazda-screens