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Cycling Express Digital Marketing Project ROI.com.au

Cycling Express.

The Work. Cycling Express

52% traffic increase
in first 2 months

YEAR ON YEAR COMPARISON

$36 EARNED
for every $1 spent

DURING FIRST 2 MONTHS

1,450% R.O.I
on non-branded
search terms

DURING FIRST 2 MONTHS

150,000 remarketing
display impressions

IN THE FIRST MONTH

Cycling Express in an Australian owned business with over 20 years experience in sourcing quality products worldwide within the bicycle industry. Partnerships created overseas and within Australia have enabled Cycling Express to compete at the global level. Thus providing the best possible benefit to customers through their international buying power.

Brief.

Cycling Express came to ROI.COM.AU in December 2015.
With limited digital marketing experience they needed to:
• Increase overall sales revenue
• Implement PPC Advertising within Australia
• Win a chunk of the online market share.

Solution.

Drawing from our experience with e-Commerce websites we developed:
• AdWords search campaigns with minimal budget wastage
• Dynamic search ads covering their wide range of stock
• Google Shopping PLAs
• Remarketing Display Banners.

cycling-express