Discount Toy Co

Discount Toy Co. is an e-Commerce website that sells quality toys at affordable prices. Based in the Upper North Shore of Sydney, they ship Australia wide and are known for their great customer service.

Brief.

Discount Toy Co. came to ROI.COM.AU in 2014.
Together we decided the issues were:
• Very limited online visibility
• As an e-Commerce store they were converting poorly
• We needed to boost sales revenue.

Solution.

Embarking on what would become a complete digital solution we:
• Optimised their site for search visibility
• Evaluated best-selling segments
• Redesigned various pages to improve conversion and user flow
• Channelled better quality traffic to their website
• Engaged with audiences through social media marketing.

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