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Discount Toy Co Digital Marketing Project by ROI.com.au

Discount Toy Co

The Work. Discount Toy Co.

57% growth in
ORGANIC TRAFFIC

YEAR ON YEAR COMPARISON (2014-2015)

311% increase in
sales revenue

YEAR ON YEAR COMPARISON (2014-2015)

49% increase in
conversion rates

YEAR ON YEAR COMPARISON (2014-2015)

246% INCREASE in
mobile traffic

YEAR ON YEAR COMPARISON (2014-2015)

Discount Toy Co. is an e-Commerce website that sells quality toys at affordable prices. Based in the Upper North Shore of Sydney, they ship Australia wide and are known for their great customer service.

Brief.

Discount Toy Co. came to ROI.COM.AU in 2014.
Together we decided the issues were:
• Very limited online visibility
• As an e-Commerce store they were converting poorly
• We needed to boost sales revenue.

Solution.

Embarking on what would become a complete digital solution we:
• Optimised their site for search visibility
• Evaluated best-selling segments
• Redesigned various pages to improve conversion and user flow
• Channelled better quality traffic to their website
• Engaged with audiences through social media marketing.

discount-toy-co

WHAT DISCOUNT TOY CO. SAY ABOUT ROI

“The team at ROI are awesome! They have been doing SEO for our business Discount Toy Co and we have seen nothing but amazing results! We are more than doubling our sales. The are so easy to work with and are always happy to do their best to get results. I highly recommend ROI.” – Rachelle, Discount Toy Co [discounttoyco.com.au]