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Highly Sprung Furniture Digital Marketing Project by ROI.com.au

HIGH SPRUNG FURNITURE.

The Work. Highly Sprung Furniture

22% organic
traffic growth

IN THE FIRST MONTH, YEAR ON YEAR COMPARISON

RECORD goal
conversions

CONTACT FORM ENQUIRIES UP 73%, YEAR ON YEAR COMPARISON

74% growth in
conversion rate

OVER THE FIRST 2 MONTHS, YEAR ON YEAR COMPARISON

Highly Sprung Furniture provides quality custom made furniture and reupholstering services. Drawing from 20 years experience as an interior designer, owner Glenis Waddell creates unique interior design solutions for each client. Based in the inner east of Melbourne and using fabrics and materials of the highest quality, their furniture is renowned for elegance, comfort and style.

Brief.

Highly Sprung Furniture came to ROI.COM.AU in November 2015.
They had a unique challenge:
• Reflect the flair and atmosphere of their Kew store on their website
• They had a small online presence
• They needed to optimise their site to turn traffic into sales.

Solution.

After visiting their store in Kew and talking extensively with Glenis we decided to:
• Recreate the vibe of their Kew store with elegant web design
• Draw targeted traffic to the site with a structured AdWords campaign
• Optimise their conversion funnel to increase conversion rates
• Improve SEO to increase search visibility and grow organic traffic.