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Multiple Sclerosis Digital Marketing Project by ROI.com.au

MULTIPLE SCLEROSIS AUSTRALIA.

The Work. Multiple Sclerosis

19% organic
traffic growth

MONTH ON MONTH COMPARISON

139% social
traffic growth

MONTH ON MONTH COMPARISON

44% more traffic
from mobile devices

MONTH ON MONTH COMPARISON

133% more visits to
corporate donations page

MONTH ON MONTH COMPARISON

The first MS Society in Australia and the fourth globally. Since foundation, public awareness and treatment facilities have continued to improve with their strong yet simple mission of finding a cure and minimising impact.

Brief.

MS came to ROI.COM.AU in 2015.
Our aim was to:
• Increase public awareness of MS
• Improve donations for MS treatment & facilities
• Attract attention and signups to MS events.

Solution.

We sat down with MS and our solution was to implement:
• SEO campaigns to draw in more organic traffic
• AdWords campaigns designed to attract donations to combat MS
• Website modifications to improve user flow and conversion rate
• Remarketing display banners for MS awareness.