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New Age Caravans Digital Marketing Project ROI.com.au

NEW AGE CARAVANS.

The Work. New Age Caravans

22% increase
in traffic

IN THE 45 DAYS SINCE
THEIR NEW SITE WENT LIVE (YEAR-ON-YEAR)

1,495% increase
in conversions

IN THE 45 DAYS SINCE
THEIR NEW SITE WENT LIVE (YEAR-ON-YEAR)

24.65% improvement
in time on site

IN THE 45 DAYS SINCE
THEIR NEW SITE WENT LIVE (YEAR-ON-YEAR)

16% improvement
in bounce rate

ON DESKTOP

Since 2009 New Age Caravans has been one of Australia’s leading caravan manufacturers, offering stunning designs and high quality finishes. They have successfully combined durability and design features to provide a truly New Age style of living.

Brief.

New Age Caravans pride themselves on being a leader in designing cutting-edge caravans, however their website didn’t portray the true innovators they are. Their existing website didn’t allow potential customers to easily see the options available to them or to easily navigate their way through the New Age product range to find the van that best suited their lifestyle.

 

Solution.

ROI.COM.AU designed and developed a brand new website for New Age Caravans, focused on:
• Mega Menu structure that gave users an easy way to view the entire product range
• A custom developed Van Selector that allows a user to identify the van that suits their needs
• A Van Customisor that allows users to customise the interior and exterior of their van
• A product page that made it easy to view information on all devices and to download a brochure
• Social Media integration so the New Age community can share travel ideas and tips.

new-age-screens