The Work. Pinnacle Health Club

Keepin’ Healthy

Pinnacle Health Club Website Solution



Who are Pinnacle?

Pinnacle Health Clubs is a privately owned and operated chain of gyms in the Eastern Suburbs of Melbourne. Offering a range of different services to members to help them reach their health and fitness goals.

What They Needed

  • Design and develop and industry leading website that supports growth
  • Design and develop a website design that elevates the Pinnacle brand
  • Implement a considered sitemap and user experience that engages the core audience
  • Write compelling website content that educates and informs
  • A website development process that considers scale and ease of use for on-going maintenance

Our Solution

  • Detailed user & audience profile analysis
  • Improved user flow of information to increase engagement with the end user
  • Content strategy utilising current members to tell the Pinnacle story
  • Complete website redesign with brand refresh
  • “What is your goal?” – engagement form that dynamically segments classes/workouts based off user data
  • Social marketing strategies to reach new audiences
  • On going Google advertising delivering more member sign ups