Pinnacle Health Club Website Solution
Who are Pinnacle?
Pinnacle Health Clubs is a privately owned and operated chain of gyms in the Eastern Suburbs of Melbourne. Offering a range of different services to members to help them reach their health and fitness goals.
What They Needed
- Design and develop and industry leading website that supports growth
- Design and develop a website design that elevates the Pinnacle brand
- Implement a considered sitemap and user experience that engages the core audience
- Write compelling website content that educates and informs
- A website development process that considers scale and ease of use for on-going maintenance
- Detailed user & audience profile analysis
- Improved user flow of information to increase engagement with the end user
- Content strategy utilising current members to tell the Pinnacle story
- Complete website redesign with brand refresh
- “What is your goal?” – engagement form that dynamically segments classes/workouts based off user data
- Social marketing strategies to reach new audiences
- On going Google advertising delivering more member sign ups