Australia’s leading supplier of Dance floors, Dance Equipment and Theatre Scenery. Show Works’ renowned Sprung Floors, Ballet Bars and Dance mirrors are used by dancers across the ballet and theatre industry, from professionals in the Australian Ballet to talented students and beginners.
What They Needed
Frustrated with how difficult their previous site was to use, Show Works needed a website with an simple structure which would be easy to use for users and administration too. It was important that in the new site, the variation of services they offered was represented, not just dancing.
The team at ROI.COM.AU designed and built a responsive website which split the business into sub-brands to showcase their variation of services. As soon as a user lands on the home page, they are not immediately confronted with dancing imagery, we wanted to create a theatrical and creative experience to be the front of their online identity.