- Streamline the product offering and navigation of the website
- Modernise the flow of the website to latest user experience standards
- Have customers be able to create lists so they can save and complete their orders at a later time.
- Work fluently on mobile and tablet devices
- Create mega menus to allow customers to jump categories and drill straight down to appropriate products
- Consolidate products sizes into one page rather than having a page for each size of product
- Create wishlist functionality
- Extensive testing and design layout changes for an improved mobile and tablet device experience