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The Constant Investor Website

The Work. The Constant Investor

Alan Kohler is the ABC’s finance presenter, founder of Eureka Report and Australia’s most revered finance journalist. The Constant Investor is Alan’s new investment publication platform where members receive Alan’s Weekly Overview, exclusive podcasts, investment ideas, exclusive Facebook interaction and much more.

Brief.

  • Develop a paywall based system for distributing multiple levels of free and paid content
  • Create a new brand that leverages Alan Kohler’s reputation within the industry
  • Plan and execute a marketing strategy to drive subscription growth through PPC, Social Media, display and content marketing
  • Four way integration between – the website, an automated email delivery system, payment gateway and subscription crm

 Solution.

PLANNING:
We at ROI.COM.AU started by helping The Constant Investor build the architecture for their business model, product range and payment flow. Benchmarks and forecasts were set so we can effectively measure success at each stage of growth.

BRANDING:
We then developed all branding elements to maximise Alan’s exposure and bring a new value proposition to both new and pre-existing audiences.

DEVELOPMENT:
Once the architecture and design was complete, we built a solid and scalable E-commerce platform that is flexible enough to grow with the business.

CONVERSION:
A carefully timed conversion strategy was rolled out via Adwords, social and video to educate, inform and ultimately convert new members.

OPTIMISATION:
Through agile testing and data analysis we continue to develop the capabilities of the platform for fast content delivery, succinct payment processing and outstanding user experience.

The-Constant-Investor-website