The Stable Door

The Stable Door are an e-Commerce website that sells clothes and workwear for Australian cowboys and cowgirls. Stocking a range of iconic Australian and New Zealand brands, they ship high quality clothing, boots and accessories worldwide. Loved for speedy delivery and excellent customer service The Stable Door have led the way in their niche market.


The Stable Door came to ROI.COM.AU in 2011.
The context was:
• The Stable Door had been a long term client with us
• They were starting to see a downturn in revenue in 2014
• Competition had increased within the market.


We sat down with The Stable Door and:
• Established key segments we felt had good growth opportunity
• Worked on building quality traffic to those segments
• We used various digital channels to influence both conversion rate and average order value.

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