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The Stable Door Digital Marketing Project by ROI.com.au

THE STABLE DOOR.

The Work. The Stable Door

52% increase
in sales revenue

SECOND HALF OF 2015 COMPARED TO FIRST

34% increase
in traffic to the site

SECOND HALF OF 2015 COMPARED TO FIRST

45% growth in
e-commerce
transactions

SECOND HALF OF 2015 COMPARED TO FIRST

The Stable Door are an e-Commerce website that sells clothes and workwear for Australian cowboys and cowgirls. Stocking a range of iconic Australian and New Zealand brands, they ship high quality clothing, boots and accessories worldwide. Loved for speedy delivery and excellent customer service The Stable Door have led the way in their niche market.

Brief.

The Stable Door came to ROI.COM.AU in 2011.
The context was:
• The Stable Door had been a long term client with us
• They were starting to see a downturn in revenue in 2014
• Competition had increased within the market.

Solution.

We sat down with The Stable Door and:
• Established key segments we felt had good growth opportunity
• Worked on building quality traffic to those segments
• We used various digital channels to influence both conversion rate and average order value.

the-stable-door

WHAT THE STABLE DOOR SAY ABOUT ROI

I would like to congratulate you and the ROI team on the work you have done in the last 3 years but especially in the last 4 months. After sitting down and listening to my concerns and goals we were able to form a plan. With that plan came goals. Being able to get on the phone and have a chat and continually fine tune our plan has enabled us not only to meet our target but to surpass it. Thank you for listening, taking the time to understand our product range and our diverse customer base. I am one very happy client.” – Glen, The Stable Door [thestabledoor.com.au]