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What does the new Google Adwords mean for your business?

Imagine 15 years ago, the Yellow Pages sales representative said to your business: A) You can increase the size of your bold listing by almost 50%...

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What is a favicon? Does it affect SEO?

Favicon – Favourites Icon A favicon, short for ‘favourites icon’, is a small 16x16 or 32x32 pixel image that web browsers display in the URL bar...

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What is the difference between Exact and Phrase in Google Adwords?

  What is the difference between Exact and Phrase in Google Adwords? Exact:  Contains only the keywords used in their exact order, no other...

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What is the difference between Adwords Search Network and Display Network?

Search Network: These are the ads that show up in the Google search engine. They are only available in text format. You would choose this i...

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How to optimize images on your e-commerce website

If you run an online store, image optimization is an art that you want to master. From attracting shoppers perusing Google images to reducing site loa...

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What is the difference between Adwords and Adwords Express?

What is the difference between Adwords and Adwords Express? Adwords: Google’s full PPC (pay-per-click) platform that allows users...

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Basic 15-Point SEO Checklist for New Websites

Launching a brand new website can be tricky; here are some fantastic onsite SEO tips to help you hit the ground running From social networking through...

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Conversion Rate Optimisation (CRO) – the last piece of your digital marketing pie!

Conversion Rate Optimisation (CRO) SEO. CRM. CTR. CTA. SEM. In the field of digital marketing three letter acronyms are commonplace and at tim...

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What is the difference between impressions and reach?

What is the difference between impressions and reach? Impressions and reach are terms used in Facebook advertising reports as metric...

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What is a meta description?

What is a meta description? A meta description is a brief piece of information that is shown below that title on a search engine results page. The c...

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What is CTR and how do I calculate it?

Click-Through Rate (CTR) Click-through rate is a term used by advertisers and is a calculation of the percentage of clicks an ad receives when compa...

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What is the difference between Adwords and Analytics?

The Difference Between Adwords And Analytics? Adwords is Google’s PPC (pay-per-click) platform that allows you to drives traffic to your...

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What is the difference between Conversions and Converted Clicks?

What is the difference between conversions and converted clicks? Conversions are the total number of desired outcomes completed on your web...

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How much does a Mobile Website Cost in 2015?

Mobile Website Cost in 2015 Mobile websites have a responsive web design that allows flexibility to its user depending on the size of the sc...

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What is a no follow link? Why do they exist?

What is a no follow link? To answer this question first we must provide a quick background on how a regular link operates within the field of search e...

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What is the difference between Adwords and PPC?

What is the difference between Adwords and PPC? This is a commonly asked question on Google search that is rarely answered because most Adwor...

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What’s the average cost for SEO in Australia in 2015?

Not sure how much you should spend on SEO? Here’s some valuable information that will help you make the best decision for your business. We first...

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Why would I spend money on Adwords when I could use it on other marketing and advertising approaches?

When people are on google they are searching and looking for a solution, they don’t need to be convinced they need it - much like traditio...

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DIY AdWords? Or should I hire an expert?

AdWords is a skill and talent like any other, it takes lots of time and experience to master. DIY AdWords can be dangerous and end up costin...

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Why should I pay to have adwords on google when I can get it in the organic search for free?

Adwords is a skill and talent like any other, it takes lots of time and experience to master. Hiring a specialised team in adwords who have...

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