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ROI Blog – Latest Search Engine Marketing News in Australia
Search Engine Optimisation, Internet Marketing & Online Advertising blog
roi.com.au’s search engine marketing blog offers the latest news, advice and tips on search engine optimisation (SEO), internet marketing and online advertising. Drawing on domestic and international developments in the world of search engine marketing, our blog looks at how these changes can be explored to positively impact the return Australian businesses get from their online presence.
Viral Content & Your SEO Campaign
What is viral content? No your new blog post doesn’t have a chest infection. Viral content refers to a piece that is the latest big thing in any given industry. We’ve all seen them – they’re the articles, pictures and … Read more…
Posted on February 9, 2012SEO Video vs SEO Content
Choose the right medium for your next marketing push Historically, the instant thought process for businesses looking to rank for a new service, product or industry update has been largely similar – create a new article or blog post focused … Read more…
Posted on February 6, 2012Google SSL hits Australia
Secure Search set to play havoc with online marketing analysis Google’s SSL is now available for users of www.google.com.au, something which online marketers in Australia are greeting with great trepidation. As mentioned in a previous roi.com.au blog on Google SSL, … Read more…
Posted on January 30, 2012SOPA – what is it and how will it affect me?
SOPA is a US government attempt to tackle online piracy – but it hurts businesses The term ‘SOPA’ has been major news recently and it’s little wonder why when you consider just what it is all about. SOPA stands for … Read more…
Posted on January 20, 2012The Importance of Page Titles in SEO
Page titles have always been one of the most important elements of a successful search engine optimization strategy. Google has changed the way it decides what to display as a page title – which highlights why it’s important to optimise your title tags. Read more…
Posted on January 17, 2012Google SSL now available on regional domains
With Google SSL now available on the British, German and French versions of the search engine, it’s likely that Secure Search for Google Australia isn’t too far away. Marketers must take proactive steps to adapt to the changes. Read more…
Posted on January 9, 2012We are hiring!
Do you want to work for Australia’s fastest growing online marketing company? Learn from the best in the business and enjoy a rewarding career in a fast-paced, fun working environment. Read more…
Posted on December 12, 2011Further Google Changes
Last week Google announced another batch of changes on their official Inside Search blog, as part of a new series of blog posts detailing search improvements in a move towards greater transparency with how search works. Read more…
Posted on December 6, 2011Google Analytics Switches To New Version
The new version of Google Analytics is now the default version of the widely used analytics tool with the old version set to be unavailable from early in 2012. Read more…
Posted on December 5, 2011Changes To SEO in 2011
2011 has seen a number of significant changes in the world of search engine optimisation (SEO) and online marketing, posing new challenges for internet marketers in Australia and around the globe. Read more…
Posted on November 29, 2011 |
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Our search engine marketing blog articles are segmented into a number of different areas, making it easy to find exactly what news, advice or tips you are after.
We will publish updates on all the latest news from Google and issues affecting online marketing, SEO and internet advertising with new blog articles daily.
