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Car insurance: Who is winning the digital battle?

Car insurance is arguably the most competitive industry in Australia. The rivalry is at its hottest online, in this article we rate the digital performance of the five major brands. 1. Who had the most overall traffic?  

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Are your Facebook sales leads going unnoticed?

WE ALL know about the unending rise of Facebook as a communication tool. So it makes sense that more and more Australians now make enquiries by sending messages directly to a business’s Facebook page. That means that in 2016, not monitoring a

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Converting the converted

It sounds simple…spend your time and money on customers who are “ready to buy” - those customers currently in the market for exactly what you sell. So why in this digital marketing world do most businesses waste money on getting "more eyeballs

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Facebook re-invents Like button: What does it mean for marketers?

OFFICIALLY live in Australia as of Thursday, Facebook users now have a more detailed way to express their feelings through a range of new emojis. Positioned next to the “like” button, the new emojis of “haha”, “love”, “wow”, “sad

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Google AdWords Unveils Changes to Ad Positions

Google Removes Sidebar Ads From SERPs Recently Google announced worldwide changes to desktop search results that will impact advertisers across the globe. They are removing sidebar ads for desktop SERPs. This means desktop wi

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Grow Fast – Think and Measure Differently

My new year’s resolution was for ROI.com.au to “raise the bar” when it comes to website performance reporting. You can’t manage what you can’t measure, and if you are not measuring the right things your business is leaving potential va

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Calculating AdWords Account Level Quality Score

Have you ever noticed that every new keyword you add to an AdWords account has a default quality score of 6? Only after being live for at least a day and receiving some impressions will it change. This is because in July 2015, Google implem

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You service your car, so why not your website?

IT'S the second month of the year and all businesses are in full swing. If growing sales from your website is on your mind, this is not the time to take short cuts. To grow sales quickly it is easy to focus on: More Traffic per month Ge

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Custom Web Design: New Age Caravans

Background Established in 2009 with an aim to meet all aspects of Australia’s diverse travel culture, New Age Caravans lost no time in emerging as a leader in building top-quality caravans. With over 30 layout options ranging from compact to deluxe

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Publish your prices online or not?

LOTS of business owners have told me they don't want to publish prices on their website because: It attracts the wrong customers They don't want competitors to copy and discount They offer custom products, so all pricing is different and they do

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Lower or raise your prices? ROI.com.au experience share

AT ROI.COM.AU we are fortunate to work with a diverse range of businesses and have been exposed to a huge variety of marketing campaigns. So when it comes to pricing, we may not have the Harvard economics business degree, but we have some amazin

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Brand connection moments that can have a big impact

I LIKE to run sessions at ROI.com.au where we simply type keywords into Google for a huge variety of businesses and I ask everyone in the room which business they would choose? I call this the “brand connection” moment This is the tim

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The Lessons Learned in 2015

Looking back on 2015, it has been a year where the ROI.com.au team has invested heavily in knowledge across all forms of digital marketing and become far more integrated into the business results achieved across our client base. Below, I have summar

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Websites that read your customer’s mind

In 2015 many business owners are challenging the value of web statistics placed in front of them. How could I receive thousands of visitors every month and yet such a small number of sales? Fair question. The fact is our connected world has become

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What is a favicon? Does it affect SEO?

Favicon – Favourites Icon A favicon, short for ‘favourites icon’, is a small 16x16 or 32x32 pixel image that web browsers display in the URL bar and on browser tabs to help users visually identify a site. The file generally must be in the *.ico

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What is the difference between Exact and Phrase in Google Adwords?

  What is the difference between Exact and Phrase in Google Adwords? Exact:  Contains only the keywords used in their exact order, no other words in no other order. Exact match keywords are created with square brackets around them [  ] &nb

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Is SEO extinct? The evolution of Online Audience Optimisation

Online Audience Optimisation (OAO) is an advancement of search engine optimisation (SEO) that encompasses aspects of social media marketing, user experience and content marketing. It is a return to the traditional marketing value of understanding a t

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Digital Marketing Myths You Need To Know

REMEMBER growing up being told that eating carrots would make you see better? We believed it because we didn’t have the resources to check and we’ve heard it so many times that we thought it must’ve been true. At ROI, our team has come up wit

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Mobilegeddon….Six Months Later

THE DUST has settled and the panic is over. It’s been six months since Google’s Mobile Friendly Algorithm Update, and many are starting to think the mobile-hype was exaggerated. As of April 21, websites not deemed “mobile friendly” were

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Facebook Ads: Boosted, Promoted or Newsfeed Ad?

What is the best method for Facebook Advertising? Every business these days is aware of the benefits of having a strong social media presence even if they are not actively engaging in social media marketing themselves. Increased exposure, traffic, br

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