Latest Online Marketing News in Australia

Search Engine Optimisation, Internet Marketing & Online Advertising Blog

roi.com.au's search engine marketing blog offers the latest news, advice and tips on search engine optimisation (SEO), internet marketing and online advertising. Drawing on domestic and international developments in the world of search engine marketing, our blog looks at how these changes can be explored to positively impact the return Australian businesses get from their online presence.

Latest Articles:

The roi.com.au Search Intelligence Report

Posted on April 30, 2014 | Written by Ewan Watt

The FREE roi.com.au Search Intelligence Report will tell you: A) How many potential customers can I reach on Google? Most people want to know if they were to rank number 1 on Google for a certain search term, how many …

pigeonupdate

Google Updates US Local Search Algorithm Now Known as Pigeon

Posted on July 29, 2014 | Written by Michelle Phibbs

  Google Pigeon, announced at the end of last week, is an update to the local search algorithm. It’s the largest update to this algorithm in a while, and one that has been long overdue. With people’s search habits evolving, …

Google My Business – The New Integrated Local and Social Platform

Posted on July 25, 2014 | Written by Michelle Phibbs

Combining Google+ with the updates that occurred to Places in February, Google has introduced a new uniform interface called My Business. This update is designed to help local businesses and brands manage their presence, to be found and to connect …

The Truth about Links & Link Penalties

Posted on July 9, 2014 | Written by Ewan Watt

The past 18 months has caught many unsuspecting Australian business owners off guard as their website rankings and traffic has plummeted off the back of a ‘link related’ penalty. These dreaded penalties can have a significant impact on your bottom …

Your Customers think local – does your website?

Posted on June 24, 2014 | Written by Ewan Watt

1) Where do your current customers come from? The first step is to take some time out to think or run a report on what percentage of your customers in 2013/2014 come from certain postcodes or capital cities Your next step …

Google Places – A Great New Look with a Great Big Problem

Posted on June 3, 2014 | Written by Michelle Phibbs

February saw the beginning of Google rolling out updates the Google Maps dashboard (now known as Google Places). This new version was meant to be a step in the right direction to creating a user friendly interface that can connect …

Grow your sales without spending more money

Posted on April 14, 2014 | Written by Ewan Watt

1. How to measure success – the basics There is a saying ‘You can’t manage what you can’t measure‘. Therefore to manage your Adwords campaign you need to have the following core measures in place. Do you know the following …

5 Reasons Why You Shouldn’t Write Your Own Content

Posted on April 7, 2014 | Written by Melinda Le

  I’m sure your mum thinks your writing is great. It probably is but writing content for a business website? That’s a whole different ballpark. There is so much more to website content than meets the eye but ultimately, it’s …

Optimising Your Website Content to Improve CTR

Posted on April 2, 2014 | Written by Muroa Zorah

Optimisation is an essential element of creating website content that is relevant and compelling for your target audience, while also providing a positive user experience. Although in the past search engines placed content with high keyword density within the top …

Humanizing and Building your Brand through Social Media

Posted on April 2, 2014 | Written by Amber Cappelletti

Today a lot of businesses big and small are creating social media accounts. And with good reason. In the past businesses would take a professional approach when interacting and delivering content to potential customers relating to them like they were …

Tips For Creating Adwords Campaigns That Align With Your Goals

Posted on April 1, 2014 | Written by Jessica Hamblin

To create a successful Adwords campaign the most important thing to identify is clear goals. Businesses often know they need more traffic but are unsure how to get it or what to focus on. Adwords clients often share similar goals, …

How Google’s Next Panda Update Will Affect Your Small Business

Posted on April 1, 2014 | Written by Michelle Yule

A review of Google’s introduction of Panda updates Firstly, Google Panda refers to a series of updates in the Google algorithms which impact webpage rankings on results pages. Panda started coming into effect on February 24, 2011 and there have been …