Latest Online Marketing News in Australia

Search Engine Optimisation, Internet Marketing & Online Advertising Blog

roi.com.au's search engine marketing blog offers the latest news, advice and tips on search engine optimisation (SEO), internet marketing and online advertising. Drawing on domestic and international developments in the world of search engine marketing, our blog looks at how these changes can be explored to positively impact the return Australian businesses get from their online presence.

Latest Articles:

What is Duplicate Content?

Posted on October 30, 2014 | Written by Muroa Zorah

With continual changes to SEO ranking algorithms, search engines are placing an increasing emphasis on providing the most relevant website content for users. As a result, it’s becoming more important to ensure that you are aware of duplicate content and …

What is Google My Business?

Posted on October 30, 2014 | Written by James McPherson

Short Answer: The Google My Business tool adds your address to the Google maps database. If someone types your business name into Google Maps it will come up with the destination of your storefront. Google My Business can also help …

What are 301 redirects?

Posted on October 30, 2014 | Written by Kevin Tian

A 301 redirect is a permanent redirect from one URL to another. Example: if the domain of your previous website was www.domain.com and you want to change to a new domain: www.new-domain.com, then you would need to implement a 301 redirect from www.domain.com …

Social Media Marketing: Don’t Let Your ‘But’ Get in the Way!

Posted on October 28, 2014 | Written by Patrick Briscoe

We’ve heard them all before: Frequently made excuses for not putting social media front and centre of digital marketing strategies. The time for discussion has passed. Nine out of 10 businesses agree that an active social media profile is vital …

How Do I Manage Multiple Google Maps Listings?

Posted on October 24, 2014 | Written by Michelle Yule

Short Answer: If your business has multiple physical locations, listings should be created for each location under the one Google My Business Account so that they can be easily managed and found in Google searches. If you have 10 or …

Why Both SEO and PPC Need Your Attention

Posted on October 22, 2014 | Written by Elisia Dirienzo

Short Answer: PPC offers the ultimate answers SEO strategies are looking for.  A PPC campaign is a mechanism which ultimately provides  an insight into the behaviour of the end user. This allows your strategy to be more focused and aligned …

The Long Road to Recovery from a Google Penalty

Posted on October 20, 2014 | Written by Michelle Phibbs

The 7 Stages of Google Grief 1. Denial – You’re rankings have plummeted; Traffic volumes vanish overnight. You did everything right. This can’t be your fault, can it? Unfortunately, the reality is Google penalises anyone it believes deliberately manipulates the …

Google Penguin 3.0 Goes Live: How Will it Hit You?

Posted on October 20, 2014 | Written by Patrick Briscoe

If there is a single event in the SEO world that sets tongues wagging more than anything else, it’s a Google search algorithm update. Activity exploded on discussion boards across the weekend amid claims that changes to the Penguin algorithm …

What is CTR?

Posted on October 20, 2014 | Written by Jessica Hamblin

Short Answer: CTR stands for Click Through Rate. It measures the ratio of people who click on a Google Ad as a proportion of the total number of people who view the ad. CTR is a great way to gauge …

Does it matter what I use as my domain name (website URL)

Posted on October 20, 2014 | Written by msimpson

There are many theories and answers behind this, but the short answer is no. It doesn’t matter as long as there is some relevance to either your brand name or at the very least your key product/service. What should be …

What is Social Media Marketing?

Posted on October 14, 2014 | Written by Patrick Briscoe

Short Answer: Social Media Marketing is an increasingly popular way businesses drive website traffic and inbound leads by sharing content on social media networks.  A central goal to a successful social media marketing strategy is to connect with others who …

How Does Google Rank A Website?

Posted on October 14, 2014 | Written by Kaan Gude

  A visual display of how websites link to each other, showing quality and quantity Short Answer: In the ever changing world of SEO, Google page rankings are updated continuously. As such, there is no single answer as to how …