Latest Online Marketing News in Australia

Search Engine Optimisation, Internet Marketing & Online Advertising Blog

roi.com.au's search engine marketing blog offers the latest news, advice and tips on search engine optimisation (SEO), internet marketing and online advertising. Drawing on domestic and international developments in the world of search engine marketing, our blog looks at how these changes can be explored to positively impact the return Australian businesses get from their online presence.

Latest Articles:

The roi.com.au Search Intelligence Report

Posted on April 30, 2014 | Written by Ewan Watt

The FREE roi.com.au Search Intelligence Report will tell you: A) How many potential customers can I reach on Google? Most people want to know if they were to rank number 1 on Google for a certain search term, how many …

4 Reasons Why Visual Content is Vital for Social Media Success

Posted on October 2, 2014 | Written by Patrick Briscoe

Stunning view:  Using high quality photographs is a key element of an effective social media marketing plan. Visual Content is the buzz-phrase driving social media marketing as the hunt to find new ways to engage with an audience continues to gain …

Why Market Intelligence is ‘The Knowledge’ You Need

Posted on October 2, 2014 | Written by Patrick Briscoe

Ever wondered how London cabbies learn so many complex road routes? They do ‘The Knowledge’ – the world’s most demanding taxi driver exam. Shortcuts are not an option. On average, it takes 12 attempts to pass the test. Only hard …

Adwords Change Drives Better Results

Posted on September 26, 2014 | Written by Patrick Briscoe

Google Adwords just got a whole lot smarter with the release of a new feature that could rapidly increase website traffic and re-define campaign strategies. ‘Callouts’ increase real estate by 33%, adding a separate line of text that can be …

5 Common Blunders To Avoid When Migrating to a New Website

Posted on September 25, 2014 | Written by Kristy Pettifer

A poor website migration can cause traffic to plummet and rankings to dive. Suddenly, your worst nightmare can come true when your biggest marketing asset can’t be found by anyone. Whether you’re running from a Google penalty, upgrading the platform …

10 Ways to Know It’s Time for a New Website

Posted on September 23, 2014 | Written by Patrick Briscoe

Competition is fierce. Standing out in a crowded market is tough. Yet, how many business owners give their website the attention it demands? More sales than ever are being driven by websites with clean design, fresh and informative content and …

My Rankings Have Dropped Dramatically, Why?

Posted on September 17, 2014 | Written by Judy Limkalan

 Links are very important factors for rankings as they can determine the popularity, authority and relevance of your business website.  Although there are many factors that influence rankings, a common issue is an influx of unnatural or spammy links. Here …

Recover from Google Algorithmic Penalties

Posted on September 10, 2014 | Written by Ewan Watt

Important News – Overnight Googler John Mueller provided some clarification and valuable insight into how sites can recover from Google Algorithmic penalties, through a post on Google Webmaster Help. The full post can be viewed here or at the end of …

Rank #1 and Go Backwards

Posted on September 3, 2014 | Written by Ewan Watt

Here are 5 genuine reasons why your business could be going backwards even if you have ranked number 1 for the highest traffic keyword in your industry over the past 3 years: 1. The Decline of Single or Short-tail keywords …

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‘Follow’ or ‘Nofollow’ Links – The Great SEO Question of 2014

Posted on August 19, 2014 | Written by Michelle Phibbs

At the beginning of this year,  Matt Cutts drew attention to how spammy the practice of guest blogging had become. Basically guest blogging was an easy way of getting “quality” links pointing to your site and considered somewhat of a …

Infographics as Part of Your Content Marketing Strategy

Posted on August 6, 2014 | Written by Amber Cappelletti

The marketing tool that sets your message apart from the rest Information graphics, commonly referred to as ‘infographics’, are visual representations of data or information created to present complex information quickly and clearly. Making waves in the online world, infographics …

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Google Updates US Local Search Algorithm Now Known as Pigeon

Posted on July 29, 2014 | Written by Michelle Phibbs

  Google Pigeon, announced at the end of last week, is an update to the local search algorithm. It’s the largest update to this algorithm in a while, and one that has been long overdue. With people’s search habits evolving, …

Google My Business – The New Integrated Local and Social Platform

Posted on July 25, 2014 | Written by Michelle Phibbs

Combining Google+ with the updates that occurred to Places in February, Google has introduced a new uniform interface called My Business. This update is designed to help local businesses and brands manage their presence, to be found and to connect …