Latest Online Marketing News in Australia

Search Engine Optimisation, Internet Marketing & Online Advertising Blog

roi.com.au's search engine marketing blog offers the latest news, advice and tips on search engine optimisation (SEO), internet marketing and online advertising. Drawing on domestic and international developments in the world of search engine marketing, our blog looks at how these changes can be explored to positively impact the return Australian businesses get from their online presence.

Latest Articles:

Grow your sales without spending more money

Posted on April 14, 2014 | Written by Ewan Watt

1. How to measure success – the basics There is a saying ‘You can’t manage what you can’t measure‘. Therefore to manage your Adwords campaign you need to have the following core measures in place. Do you know the following …

5 Reasons Why You Shouldn’t Write Your Own Content

Posted on April 7, 2014 | Written by Melinda Le

  I’m sure your mum thinks your writing is great. It probably is but writing content for a business website? That’s a whole different ballpark. There is so much more to website content than meets the eye but ultimately, it’s …

Optimising Your Website Content to Improve CTR

Posted on April 2, 2014 | Written by Muroa Zorah

Optimisation is an essential element of creating website content that is relevant and compelling for your target audience, while also providing a positive user experience. Although in the past search engines placed content with high keyword density within the top …

Humanizing and Building your Brand through Social Media

Posted on April 2, 2014 | Written by Amber Cappelletti

Today a lot of businesses big and small are creating social media accounts. And with good reason. In the past businesses would take a professional approach when interacting and delivering content to potential customers relating to them like they were …

Tips For Creating Adwords Campaigns That Align With Your Goals

Posted on April 1, 2014 | Written by Jessica Hamblin

To create a successful Adwords campaign the most important thing to identify is clear goals. Businesses often know they need more traffic but are unsure how to get it or what to focus on. Adwords clients often share similar goals, …

How Google’s Next Panda Update Will Affect Your Small Business

Posted on April 1, 2014 | Written by Michelle Yule

A review of Google’s introduction of Panda updates Firstly, Google Panda refers to a series of updates in the Google algorithms which impact webpage rankings on results pages. Panda started coming into effect on February 24, 2011 and there have been …

How Landing Pages Can Be A Money Making Tool

Posted on March 28, 2014 | Written by Judy Limkalan

Discover what landing pages are and how they can profit the growth of your business! Have you ever considered creating a landing page, or on the other hand you might be wondering what is a landing page and how can …

User Behaviour and Psychology in Web Design

Posted on March 28, 2014 | Written by Amber Cappelletti

How To Optimize Your Website and Improve Conversion Web presence is becoming more and more competitive. Everyone one is trying to stand out, get noticed, get higher rankings and get more customers. But getting someone to click onto your website …

Why Your Business Should Be Blogging

Posted on March 26, 2014 | Written by Michelle Yule

First lets cover the basics…a blog is a personal website or web page which records opinionative articles, links to other sites, etc. on a regular basis. Now before all you potential bloggers out there start launching blogs left right and …

Google Analytics Dashboards – A Succinct Guide To Implementing And Using Them Efficiently

Posted on March 25, 2014 | Written by Kaan Gude

As an experienced Google Analytics user, you may be capable of finding any piece of data that Analytics has to offer, but have you ever used or even thought about using Dashboards?

Why have I been sent messages from Google to verify my Places listing?

Posted on March 25, 2014 | Written by Matthew Todd

Background on the Google Places Verification Update Google has recently upgraded the Google Places for Business dashboard, giving business owners an new updated interface, more ease in updating their business information, and updates on the status of their edits. The …

The Power of Ad Extensions – What does it Mean for My Business?

Posted on March 25, 2014 | Written by Jessica Hamblin

The New Power of Ad Extensions Up until October 2013, Ad Rank was based on two factors, your max Cost per Click bid and your Quality Score. In October Google made a significant change to their Ad Rank algorithm. This update …