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Search Engine Optimisation, Internet Marketing & Online Advertising Blog

roi.com.au's search engine marketing blog offers the latest news, advice and tips on search engine optimisation (SEO), internet marketing and online advertising. Drawing on domestic and international developments in the world of search engine marketing, our blog looks at how these changes can be explored to positively impact the return Australian businesses get from their online presence.

Latest Articles:

12 Digital Marketing Lessons we Learnt in 2014

Posted on December 19, 2014 | Written by Patrick Briscoe

How to Make 2015 a Year to Remember for Your Business 2014 was the year websites went mobile, social networks got commercial, content became visual and SEO went tactical. If digital marketers have learnt anything from the last 12 months, …

Facebook Business Manager – Make Your List and Check it Twice

Posted on December 9, 2014 | Written by Patrick Briscoe

You better watch out, you better not cry – Business Manager is coming to town, changing Facebook advertising forever from December 31. With the deadline rapidly looming, we have examined the good, the bad and the ugly of Business Manager; …

Does Your Website Pass the Café Test?

Posted on December 4, 2014 | Written by Patrick Briscoe

7 Reasons Why You Need a Responsive Website Traditionally, a café has been a place to relax, share good company, sample gourmet food and sip great coffee. Today it’s a place to talk business, connect with friends online and shop …

Exclusive Analysis of Penguin 3.0 Update

Posted on November 11, 2014 | Written by Ewan Watt

The biggest lessons business has learned after years of investing in SEO are that the cost of failure is high and there are no silver bullets. When Google started rolling out the latest Penguin algorithm update last month, experience told …

Our On-Page SEO Checklist

Posted on November 10, 2014 | Written by roi.com.au

Ever wondered what goes on behind the scenes at ROI.com.au to make your website bullet proof for SEO? We’ve created a checklist which highlights the technical steps we take that ensure you’re ready to get the highest possible organic page …

Why do SEO?

Posted on November 10, 2014 | Written by roi.com.au

It’s targeted marketing that you need to do if you’re expecting customers to find your website organically. What do you mean ‘Optimisation”? How many times have you searched for something and clicked thorough to the 5th page to find what …

Why should I optimise places?

Posted on November 10, 2014 | Written by Ciara Charlton

According to Google, 97% of consumers search for local businesses online. Ensuring you have offered customers complete, accurate and meaningful information at the exact moment they are searching for the products and services that you sell is likely to lead …

How Does ‘Keyword Threading’ Differ to ‘Keyword Stuffing’?

Posted on November 5, 2014 | Written by Melinda Jennings

The Short Answer: The age old question when it comes to optimising content for search engines always falls back to one thing: keywords. Google has advanced rapidly over the last few years so that simply putting the keywords you want …

What is Duplicate Content?

Posted on October 30, 2014 | Written by Muroa Zorah

With continual changes to SEO ranking algorithms, search engines are placing an increasing emphasis on providing the most relevant website content for users. As a result, it’s becoming more important to ensure that you are aware of duplicate content and …

What is Google My Business?

Posted on October 30, 2014 | Written by James McPherson

Short Answer: The Google My Business tool adds your address to the Google maps database. If someone types your business name into Google Maps it will come up with the destination of your storefront. Google My Business can also help …

What are 301 redirects?

Posted on October 30, 2014 | Written by Kevin Tian

A 301 redirect is a permanent redirect from one URL to another. Example: if the domain of your previous website was www.domain.com and you want to change to a new domain: www.new-domain.com, then you would need to implement a 301 redirect from www.domain.com …

Social Media Marketing: Don’t Let Your ‘But’ Get in the Way!

Posted on October 28, 2014 | Written by Patrick Briscoe

We’ve heard them all before: Frequently made excuses for not putting social media front and centre of digital marketing strategies. The time for discussion has passed. Nine out of 10 businesses agree that an active social media profile is vital …