ROI Blog – Latest Search Engine Marketing News in Australia

Online Success Requires Balance

Search Engine Optimisation, Internet Marketing & Online Advertising blog

roi.com.au’s search engine marketing blog offers the latest news, advice and tips on search engine optimisation (SEO), internet marketing and online advertising. Drawing on domestic and international developments in the world of search engine marketing, our blog looks at how these changes can be explored to positively impact the return Australian businesses get from their online presence.

5 Tips for Improving your Conversion Rate and Sales Leads

Click Through Rate (CTR) – A critical Adwords performance measure A high click through rate is a term that most people associate with the company spending the most money on Adwords. Most businesses take the time analyse CTR; and then … Read more…

Posted on May 16, 2012

SEO Melbourne Information Night

Double your profit from Search Engines Take the opportunity to access invaluable information and network with other like-minded professionals. Register your attendance today and feel free to bring a guest along. Our experts from roi.com.au will be talking about current … Read more…

Posted on May 10, 2012

What is the Google Penguin Update?

Penguin is the label given to Google’s latest algorithm change, which has been developed to specifically target spamming and websites that subscribe to this black-hat notion. It was launched on April 24 and has been confirmed as fully live by … Read more…

Posted on May 4, 2012

What is Pinterest?

Pinterest is a social image sharing site. Distinctly different from any other image sharing sites, Pinterest collates images in an effective way into genres that are easily viewed, shared and commented on. Pinterest’s slogan is “share and organise beautiful things … Read more…

Posted on April 26, 2012

Top Reasons Your Small Business should be on Google+

What is this Google+? A common question we are roi.com.au are being asked. How is it going to benefit a small Australian local business, is it worth the time an effort which social media often demands. In short, Google+ is … Read more…

Posted on April 16, 2012

Quality Content – How it can enhance your online influence

In the ever evolving and fast paced world of SEO, nothing is proving to be more integral than quality, compelling copy. One of the first building blocks in creating a successful SEO should be to create a solid copywriting executive … Read more…

Posted on April 5, 2012

US versus Australian domains

Aussie Domains Choosing the right domain name for your business is crucial to establishing its identity. Where possible you should register both .com and .com.au domain names and redirect one to the other. Ultimately though, it really comes down to … Read more…

Posted on April 4, 2012

Want to double your business? Start with your conversion rates.

Most people want to double their business. “Yep, this is the most popular question I hear every day at roi.com.au.” Is this achievable? “Yes.” The average business website in Australia converts 1-2% of their search engine traffic into sales/sales leads. … Read more…

Posted on April 4, 2012

What is a meta description and what should it say?

What is a meta Description? The Meta description is a piece of information used to describe any given web page. This information is not shown on the page you directly see and browse, rather all Meta information sits in the … Read more…

Posted on April 3, 2012

My competitor is advertising under my name on Google – How do I stop them?

Unless you have a registered trademark in Australia, anyone (including a competitor) can advertise on your business name in Google. Even if you have a trademark your business cannot stop other companies advertising on your business name + industry category … Read more…

Posted on March 19, 2012
What is your organic cost per click? Are your competitors paying more than you for clicks? Is your website performing at 100%?