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Latest Blog Articles: News
The latest SEO news affecting Australian businesses
The SEO News section of the roi.com.au blog offers the latest industry news, trends and topical industry developments which impact on SEO professionals in Australia. Keeping up-to-date with the latest international developments from Google and other SEO pros, roi.com.au helps Australian businesses adapt.
Latest Articles:
Google’s shift towards local results will benefit small business owners!
For many years, large businesses with big marketing budgets would typically rank top in Google Search for generic keywords that, in many cases, were just not relevant to them. To use an example, when you typed in something like “Carpet …
Understanding the Google Algorithm
One of the key reasons that Google now dominates the search engine market is the unique functionality of the original version of its algorithm. While many popular search engines of the time used a very keyword focused algorithm, Google’s patented …
roi.com.au included in the Asia Pacific Tech Fast 500
roi.com.au has continued its fantastic 2012 with a position in the Deloitte Asia Pacific Tech Fast 500. After finishing 27th in the Deloitte Tech Fast 50 for Australia, the company has gained further recognition with 355th place out of 500 …
roi.com.au Named Leading Search Marketing Company in Australia Two Years Running
roi.com.au has been recognised as Australia’s premier search marketing company in the 2012 Deloitte Fast50 technology awards. The company finished 27th, making it the award’s top placing search marketing (SEM) company for 2012. This is the second year running that …
Facebook’s Latest Bid to Promote Your Business
Social media giant offers new feature for businesses If you own a Facebook account (and in this day and age, who doesn’t?) you may have recently noticed that directly underneath the status update bar or any post, there is a …
roi.com.au featured on Channel 7 News Melbourne
roi.com.au Director Ewan Watt was on Channel 7 News last night showcasing the options available to stores looking to buck the current financial trends through online retail. Ewan focused on the “24/7″ benefits of having an online store, a notion …
Firefox 14 Will Mean More [not provided] Data
Firefox 14 launched last week, with the biggest change being that Google searches made in the browser now utilise Google SSL (secret socket layer). This essentially means that search queries typed into the new Firefox browser won’t show up in …
E-Commerce Seminar for Melbourne Retailers
Google Australia, online marketing company roi.com.au and e-commerce provider Open Store will present a free seminar in Melbourne next week on how retail stores can grow their business online. The seminar, which will take place at the Como in South …
Yahoo’s New CEO – What Does it Mean for Search?
Google’s 20th employee Marissa Mayer was announced as the new CEO of Yahoo yesterday, a surprise to many in the industry. Mayer had been at Google since 1999 and worked on a number of major projects, most recently of which …
The Battle for Local Search – Bing and Yelp VS Google+ and Zagat
Local SEO just keeps getting more competitive. First, Google+ introduced Local and combined it with Zagat to provide a more in-depth local search interface. Then late last week, Bing added Yelp reviews to its local search results to combat the …
Why Bing is Better – Bing Webmaster Tools v Google Webmaster Tools
Bing’s new version of Webmaster Tools has been in operation for just over a week now, and the reception has been amazing. In the past Bing has had its fair share of critics when it came to Webmaster Tools functions, …
SEO Melbourne Information Night
Double your profit from Search Engines Take the opportunity to access invaluable information and network with other like-minded professionals. Register your attendance today and feel free to bring a guest along. Our experts from roi.com.au will be talking about current …
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